Milan leads the demand, prices rise in Rome and Naples

Regional dynamics and redistribution of demand

Over the last year, several cities in Northern Italy have recorded significant increases in the share of overall demand. Bologna went from 7.9% to 8.3%, Turin from 8.8% to 9.1% and Padua from 6.8% to 7.0%, signs of a constantly evolving student mobility market. On the contrary, Venice suffered a slight contraction, falling to 1.5%. In the South, Naples consolidates its growth trend, reaching 1.8% of total searches. These shifts indicate that young students are broadening their horizons towards alternative centers of reference, capable of offering a different balance between academic prestige and housing accessibility.

Analysis of rents and territorial variations

On the cost front, the fourth quarter of 2025 returned an extremely complex picture. Milan confirms itself as the most expensive place with an average rent of €664 per monthalthough showing a slight decline compared to the previous year. On the contrary, Rome recorded a marked increase of 4.8%, reaching the threshold of €650. Naples stands out as the center of the South with the most significant increase (+4.4%), bringing average rents to €470. Bologna stands out against the trend, which despite a high rent of €660, showed the most drastic decrease on an annual basis (-6.4%). In an intermediate cost range are Florence (€600), Turin (€530) and Padua (€528), while Pisa confirms itself among the most accessible destinations with an average of €400 per month.

Informed decisions for the academic future

In a market characterized by marked territorial differences and non-uniform variations, access to updated data represents a fundamental support for planning your study programme. The ability to evaluate not only the quality of universities, but also the economic impact of staying away from home, is today an essential element to guarantee the sustainability of the university choice. To analyze in detail the housing solutions and price dynamics in the different cities, it is possible to refer to the data and options available on HousingAnywhere.