EA Sports FC inaugurates a field in Milan for promising footballers

The approach promoted by this partnership goes beyond simple building redevelopment, focusing on an integrated educational model that merges digital innovation with traditional sports practice. The project involves the provision of annual scholarships and the holding of training sessions led by UEFA certified technicians, who use the game mechanics of EA Sports FC as the basis for real physical exercises. This synergy, highlighted by the top management of EA Sports and the CEO of the Lega Serie A Luigi De Siervo, intends to provide the new generations with the necessary tools to grow not only as athletes, but as aware members of the community, exploiting the universal language of video games to increase sports participation.

The inaugural event also highlighted the increasingly close link between sport, music and pop culture, highlighting the role of Moise Kean as an exceptional testimonial and the first footballer featured in the soundtrack of the video game title. To celebrate the occasion, an exclusive unlockable digital kit was presented within EA Sports FC 26, co-created by the player himself. In addition to the recreational component, the initiative is enriched with a solid social base thanks to the “Words on the Field” project, created in collaboration with the Parole O_Stili association. The program is dedicated to children between 10 and 12 years old and aims to promote a culture of responsible and respectful language, counteracting verbal hostility both inside and outside the playing field.