The trailer for the new Spider-Man movie became the most watched in history: Here’s who he dethroned

Incredible figures and a return to the top

This astonishing result not only set a new standard, but also literally outclassed the previous record holder. The second trailer for “GTA 6”, which caused a global sensation in May 2025, recorded 475 million views in the first day. The new Spider-Man surpassed it by almost 250 million views, confirming the unstoppable power of the Marvel Cinematic Universe.

The speed with which the record was broken is even more impressive. In just eight hours since its release, the trailer for “Brand New Day” has reached 373 million views, čthe name is moreć then overtook the all-day score of “Deadpool & Wolverine” (365 million). With this success, Marvel and Sony returned the title they previously held with the movie “Spider-Man: No Way Home”, whose trailer achieved 355.5 million views in 24 hours in 2021.

The secret of success lies in the multiplatform strategy

The question arises as to how it is possible to achieve such an astronomical number of views. The answer lies in an aggressive and carefully planned multiplatform strategy. As opposed to just relying on official YouTube channels, Sony took advantage of the massive popularity of its main stars. The analysis showed that a significant part of the traffic came directly from the actors’ social networks.

Tom Holland’s Instagram profile independently generated 139 million views, while his colleague Zendaya’s profile contributed an additional 36.7 million. The official channels of the film and studio have collected about 125 million views, and the rest of the figure is distributed to numerous other platforms and profiles across the Internet. This approach shows that the reach of promotional materials nowadays multiplies through the personal channels of the biggest stars.

What does the new Spider-Man bring?

The almost three-minute long trailer gave the audience the first glimpse of Peter Parker’s return after a five-year hiatus, and the action continues four years after the dramatic events of the movie “No Way Home”. Peter is now a grown man, all alone after erasing the memories of everyone he loves to protect them. Ž lives as Spider-Man full-time in New York who no longer knows who is hiding behind the mask.

But as the trailer suggestively shows, the pressure of fighting crime triggers a sudden physical evolution that threatens his existence. At the same time, a new, powerful threat appears. In typical Marvel style, the video is packed with exciting appearances, including Jon Bernthal as the Punisher, Mark Ruffalo as Bruce Banner, and the return of Michael Mando as Scorpion. The film, which is directed by Destin Daniel Cretton, arrives in theaters on July 31, 2026, while the release of the game “GTA 6” is expected in November of the same year.