The end for a well-known mobile phone brand in the West? The company is reportedly shutting down in Europe and America

From rumor to reality

The whole story got rolling again after a now-deleted post by well-known internet “tipster” Yogesh Brar, who claimed that OnePlus is closing its doors in selected global markets to focus on China and the segment of cheaper and mid-range devices in India. Although similar information has circulated before, this time there was confirmation from the inside.

According to her, selected employees moreć were informed about this decision, and some were even paid severance pay in view of the shutdown. That detail, more than any post on social media, suggests that the whole situation has moved from the rumor stage to something much more serious.

The director’s departure is like a straw that broke the camel’s back

The sudden departure of Robin Liu, the director of OnePlus India, who returned to China, added weight to the speculations. His resignation is particularly significant because just a few months ago it was he who resolutely denied rumors about the shutdown, claiming that business is continuing “as usual”. The company accompanied his departure with a terse statement.

“We thank Robin for his contribution to OnePlus India. He is leaving to pursue his personal passions and we wish him all the best in his future endeavors. OnePlus India’s business continues with a local strategy and continuity assured.”

However, the fact that the director who denied the shutdown only a month later resigned, raises many questions about the real situation within the company.

The background of the strategic turn

It is believed that behind everything is the strategic decision of the umbrella company Oppo, under whose umbrella OnePlus has been operating as a sub-brand since 2021. Analysts point to rising component costs and a global shortage of memory chips as the primary reasons for this drastic step. Oppo, it seems, wants to reduce costs and direct resources to its own brand, which is confirmed by the fact that the partnership with the famous camera manufacturer Hasselblad has been terminated for OnePlus devices, but continues on Oppo flagship models.

This is not the first time that OnePlus has reduced its presence. Back in 2020, after the departure of co-founder Carl Pei, the company significantly reduced operations in Great Britain and Germany. The current retreat looks like the final step in a complete consolidation under the Oppo umbrella, where OnePlus could become a brand focused exclusively on cheaper devices for Asian markets. Data on the drop in deliveries, which according to some estimates amounted to almost 39 percent on an annual basis in 2025, only further justify this kind of business decision.

What does this mean for existing users?

For hundreds of thousands of OnePlus phone users in Europe and America, the main concern is the future of support for their devices. The company previously said that they guarantee “full after-sales support, software updates and user rights”. However, it remains unclear how this will be implemented in regions where the company will no longer have an official presence.

While some new products are still in development, such as the Nord 6 model for the Indian market, it is highly unlikely that they will appear outside of China. The future of the once powerful brand that challenged giants like Samsung and Apple is now, it seems, reduced to a regional player in the shadow of its parent company.