During the Cannes Lions International Festival for Creativity, Adobe Express announced an exclusive collaboration with TikTok, introducing access to TikTok’s Commercial Music Library through the Symphony Assistant add-on. The partnership aims to simplify content creation for businesses, allowing them to easily incorporate pre-licensed and trending music, thus boosting their campaigns on TikTok. The integration between Adobe Express, an all-in-one app for AI content creation, and the TikTok music library, makes it easier for users to produce and publish TikTok-first content with a strong visual and audio impact.
Adobe Express takes advantage of Adobe Firefly’s AI generative model, ensuring that all generated content is safe for commercial use. Adobe Express users will be able to access over one million songs and sounds, covering a wide range of styles and genres, secured by TikTok for commercial use. This eliminates the complications and costs associated with music licensing, significantly reducing the time and investment required for licensing.
The role of music in TikTok content plays a crucial component to the success of a brand, with the 88% of TikTok users consider sound essential to convey brand identity and increase the likelihood of purchase. With the Symphony Assistant add-on, Adobe Express users can now effectively and immediately take advantage of TikTok’s Commercial Music Library, customizing their content to be more effective with their target audience.
Integration promotes not only creativity but also efficiency. With the Symphony Assistant add-on for Adobe Express, marketers and advertisers can ideate, explore creative ideas, and refine video content for TikTok, following best practices, trends, and hashtags to maximize impact and reach. Plus, with just a few clicks, you can share optimized content directly to their TikTok Ads Manager account, all from Adobe Express.
Con
Adobe Becoming an Official TikTok Marketing Partner, this collaboration brings together Adobe’s creative technology power and TikTok’s broad digital expertise to help creators make and market content more effectively than ever.