Google removes continuous scrolling from search engine results

Google will bring back page-based navigation in the Search results instead of continuing to offer the continuous scrolling experience, a change that will be applied first to the desktop version.

In 2021, the technology company deployed navigation based on continuous scrolling in its mobile search engine, an experience that collects the search results of the following pages, which load automatically as the user scrolls through them.

This is a feature designed to prevent users from manually scrolling to consecutive pages, which also ended up reaching the desktop version, a year later.

Google has now decided remove continuous scrolling, as a spokesperson confirmed to Search Engine Land. The change will arrive first on the desktop, where starting this Tuesday it will show a button with the word ‘Next’ to advance in the results. Later you will do the same on mobile, with the ‘More results’ button.

The change responds to the intention of speed up the appearance of resultsinstead of loading more without the user having explicitly requested it, since they have not identified that with continuous scrolling users are more satisfied.

By Editor

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