Argentina | In three years, almost half of the country will consume series and movies online

In an increasingly digital world, the consumption of content through video on demand (VoD) and streaming has established itself as one of the main forms of entertainment in the world and especially in Argentina. The evolution of these technologies is transforming the way Argentines access and enjoy movies, series and other audiovisual content.

The Video-on-Demand (VoD) market, or television on demand, in Argentina is projected to reach a revenue of 606 million dollars in 2024. This sustained growth reflects a compound annual growth rate (CAGR) of 6. 94% during the period from 2024 to 2027, which would lead the market to a turnover of $741.10 million by 2027.

This increase is driven by the growing number of users, which is expected to reach 21.3 million by 2027, representing a penetration of 44.4% of the total population in 2027. On the other hand, the video streaming market, which is also growing in the country, could reach 10.1 million users in 2027, that is, a total of 21.0% of the population for that same year, according to data published by Statista and several consultancies in the media sector.

“This growth projected by analysts is already in the sights of companies that continue to invest in the necessary technology to be able to reach in a simple and agile way the millions of homes that demand these services,” explains Esteban Tapias, Product Manager of Media from Cirion Technologies, a leading provider of digital infrastructure, fiber networks and connectivity.

In fact, the offer of video content that reaches half of Argentines It is the result of the combination of several technologies, including fiber networks that connect the country to the world, and which have very low latency in high-performance data center facilities that must be close to users.

“Today’s leading media and entertainment companies are leveraging cloud technology to create custom applications, streamline workflows and deliver a better user experience,” the executive explains.

“The artificial intelligence “Today, it is part of the business dynamics, also in the industry of development and distribution of on-demand content, and this requires greater computing capacity, greater energy consumption and better response times than those required by the sector today. This will generate more employment and greater added value in the country and the region,” concludes the executive.