Why is iPhone retention rate 40% higher than Android?

Recent reports indicate that Apple has lost market share in China. Partly this is because companies like Huawei have gained preference, but also because the lifespan of the Apple company’s cell phones is considerably longer than that of its competitors, which encourages people to change their devices less.

According to ITHome’s analysis, iPhones have a useful life of more than five years. They call this time “retention rate” or “coverage rate”, a rate that continues to grow.

“Compared to Android smartphones, iPhone value retention rate is at least 40% higher And as models age, this gap will widen even further,” the analysis notes.

The report also mentions that from 2015 to 2022, the rate of out-of-warranty repairs fell by 38%.

However, this rate was not always like this, it has improved over the years over the years. Thus, since the iPhone 7 series began adopting new case designs, the overall iPhone accidental damage repair rate dropped by 44%.

The conclusion to all of the above is that iPhones last longer and are repaired less and better each time. Of course, on the one hand all this causes iPhone users to renew their devices less often; However, it builds customer loyalty. And all this is no longer just relative to China, but is something that is appreciated worldwide and especially in the United States.