The ‘first principle’ or the key to Apple’s success, according to Harvard University

Apple is one of the most successful technology companies of our time. Among its founders is the name of Steve Jobsand many point out that his thinking is what forged a method to achieve problem solving and innovation.

What did it consist of? On the one hand, an ABC report stated that Jobs followed three steps: step back, focus and disconnect. This involves looking at the big picture, then a period of data collection and deep reflection follows and when there is a block, the best thing to do is to rest, to give yourself some time.

On the other hand, a report by Applesfera indicates that Harvard University itself has recognized the use of these three methods, but especially the use of the ‘first principle’.

This is a technique that, according to the report, was used even by Aristotle and consists of focusing on the most essential components of a problem.

It consists of leaving aside everything that is superfluous and distracts from a project, which allowed the technology company to innovate in computing.

One such case is the creation of the MAC. The first principle technique was applied in the development of the first Macintosh by reimagining the concept of computers.

Shortly after, while the Walkman and then the Discman were showing some difficulties, Apple solved the problem with the iPod. The idea of ​​the Discman, its components, storage capacity and portability were improved.

The same thing happened at the height of the mobile phone boom, introducing the concept of the smartphone with its first iPhone. The same has happened with AirPods and Vision Pro. While they are not pioneering products, they do seek to solve their problems.