Nintendo will not use generative artificial intelligence to develop its games, says company president

Breaking with a growing trend in the video game industry, the president of NintendoShuntaro Furakawa, stated that his company will not use generative artificial intelligence technology for its projects.

The statements were made during a recent meeting with investors, where the top executive of the Japanese company acknowledged the great advantages that this technology provides, but warned that it could cause problems in terms of copyright.

“Generative AI, a hot topic in recent years, may be more creative, but we also recognize that it has intellectual property rights issues,” Furakawa said.

He added that Nintendo has decades of experience in creating video games and that they hope that the value that their company brings “will be our own and cannot be created solely through technology.”

The revolutionary technology has been adopted by more and more companies in the industry, with developers such as Electronic Arts, Take-Two and Ubisoft making active inroads into incorporating it into their video games, both as mechanisms to improve gameplay and as tools to speed up development – and lower the costs – of their projects.