Spotify has announced that will begin to display information on the prices of its services y existing promotions in your device app iOS in the European Union as well as making it easier to access its website to purchase items directly, after Apple gave in to its legal battle over the DMA.
Within the framework of the Digital Markets Act (DMA), which seeks to regulate the controlling power of the largest digital companies to ensure fair competition in the sector, the streaming music platform announced in January of this year that would implement new forms of communication with its customers in the iOS version of the appsuch as the ability to provide information about its products, something it could not offer due to App Store rules.
Following this, in March of this year, the DMA has finally entered into force and, with this, the European Commission issued a ruling in which it was determined that Apple had violated EU antitrust laws. As a result, the agency imposed a fine on those from Cupertino of more than 1.8 billion euros for “abusing its dominant position” in music streaming.
Now, Spotify has announced that as a result of this ruling, will begin to put into practice the new forms of communication with its clients announced at the beginning of the year, taking advantage of the ““right” that Apple offers to music streaming services, following the fine imposed by the European Commission.
Thus, as specified in a statement on its website, starting today, iPhone consumers in the EU will begin to see Spotify pricing information in the app and they will be able to head to their website to purchase their services directly.
That is, users on iOS will be able to see issues such as: company promotions, How much does a plan cost? Premium once the promotion ends or purchase a subscription service directly from the website, without having to go to the App Store.
However, Spotify has explained that, although purchases can be made from its website, They still fail to offer the ability to click a link to make in-app purchases. According to him, this is because Apple continues to demand “illegal and predatory” taxes.
With all this, Spotify has stressed that, Although it represents progress, “it is only a small step” on the long road to offering iPhone consumers the core experiences they expect and deserve in their apps,” and that users of other brands already enjoy.
He also ruled that if the European Commission “properly implements its decision”, los iPhone consumers “could reap even more benefits,” such as better in-app product experiences.
The Legal battle between Apple and Spotify dates back to 2019when the music streaming company first filed an antitrust complaint over its App Store rules.