At first glance it seems like a very simple product: a photo frame on which you can play music. It’s just nice to look at and that’s it. However, there are other reasons behind it.
A group of Latin American journalists, including The Trade met with Samsung executives at IFA 2024 to learn more about the conception of this product.
According to a study referred to by the South Korean giant, 40% of users have some type of speaker with a WiFi connection, but what is really decisive for the purchase decision is a purely aesthetic criterion: 47% of respondents think that one of the main problems with wireless speakers is that their design does not match the home decor.
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The Samsung Music Frame is 32.8 cm on each side and you can put an old-fashioned photo on it: printed paper and that’s it; or you can also put a piece of art so that the decoration matches the style of the home. It even comes with a system to easily mount it on the wall, like a painting, and you can change the colors of the frame.
Samsung notes that the Music Frame has several uses beyond just being a speaker with sound coming from three speakers: it uses Dolby Atmos sound and streams music wirelessly. It can also connect to a TV and a sound bar for Q-Symphony, a technology that allows for improved sound.
However, something that was on display at Samsung’s booth at IFA 2024 is the product’s maximum capacity: Imagine a room with five of these pictures on the walls connected to the TV and working at the same time.
For now, there is no way to use it alone: it does not have a display to put a digital photo or have information about what is being played, although it is not ruled out that future versions will have one.