The Italian synergies are underway: from loyalty programs to lounge

The synergies between Ita Airways and Lufthansa leave, two weeks after the entry of the Italian carrier into the German aviation giant. It starts from fidelity programs, to which i are particularly interested frequent flyer, and from the sharing of the terminals. And then the codehare of the first flights. With the arrival of spring, the sharing of the lounges at the airports between the companies of the group – Austrian, Swiss, Eurowings, Brussels Airlines and Discovery will also start Buy flights from the different carriers with a single booking.

2025 for Ita Airways, in the intentions of the new management, will be above all a year of consolidation within the new group. With Lufthansa who, at least for the moment, does not plan to climb over the course of this year to 100% of the share capital.

In the next two -year period New routes could arriveespecially on the long radius, additional planes and an expansion of the staff. In the background hovers the suggestion of returning to enhance the old Alitalia brand, purchased after the failure of theFormer flag company. Then a expected move: during 2025 ita will leave Sky Team to enter Star Alliance starting from the beginning of next year.

To present the first effects of the new German -wheel drive course, Fiumicino also flew to Fiumicino L’Ad di Lufthansa Carsten Spohr. “I’m sure we will be able to reach success in a short time. We strongly believe in the potential of Italy, in Italy and its economy, in its tourism market. We are ready to write a new chapter of success in the history of the European company “, says Spohr. Then he adds:” This deal will be bigger than the other acquisitions we have done so far “.

The CEO of Lufthansa claims: “Even the Italian government, which we must thank, thinks that Lufthansa is the best house for Ita Airways, there has been a difficult negotiation but both of us have always kept the word date”.

Is served A year and a half to move from the agreement between the MEF and the carrier to the signing for the signing of the capital increase of Ita by the German company, which has purchased 41%. Spohr clarifies: “We can reach 100% buy the additional shares since this year but at the moment we do not plan it. Our hub works better with 100% owned but at the moment it is not scheduled for this year”.

What perspectives for former Alitalia employees

Il neo ad at Ita, Joerg Eberhart, He underlines: “We are engaged on a business plan and on the budget of last year, there is enough work to do. Now there will be the plan that will include, after a year of consolidation in 2025, a growth in 2026 and 2027, Especially on the long range, with opportunities to create new employment “. Asked about possible use of some of the workers of the former Alitalia in layoffs Replica: “This year will be dedicated to consolidation, There will be no great operations In the field of staff, just a few things related to retirement, while in the following two years with the growth of the fleet there will be hires. In the staff of the old Alitalia there are important professionalism, so if there are certainly hires you will also look at the basin of the employees in layoffs of the former company “.

As for old brand, The CEO of ITA does not close the door: “We think it has a high and potential value. Before considering how and when restarting it we would like to have a stable state for ita. The idea of ​​taking advantage of the brand potential is, let’s see how It will go in these months “. While The livery, Eberhart points out: “Up to new order, it will remain like this, It has recently been changed “.

Miles&More

With immediate effect, the 36 million members & More They will be able to accumulate and use miles on all Ita Airways flights. At the same time, the 2.7 million members of the Ita Airways program, fly, will be able to accumulate and use their points on all flights made by the group companies. With the beginning of the next summer flights program, Ita Airways will move to the terminals of the airlines Lufthansa, al T1 of Frankfurt and at the T2 of Monaco.

The president of the Italian company Sandro Pappagallo notes: “It is a very important moment, entering the Lufthansa group opens new scenarios. I want to say that we will not lose our identity, ita will continue to represent around the world the best of Italy. The company enjoys excellent health. ”

The air connections among the hubs of the Lufthansa group (Frankfurt, Monaco, Zurich, Vienna and Brussels) and the two main airports of Ita Airways (Rome and Milan) They will be optimized and better distributed during the day to offer passengers greater travel flexibility and less waiting times, especially for long -haul destinations.