Where do everyone go? The young people flee from the beautiful country

New Zealand is known for its breathtaking scenery and tourism sector, and recently launched a new advertising campaign with the title “Everyone must go!” (! Everyone Must Go) aims to seduce tourists, especially from Australia, to visit the country. However, what was supposed to be a catchy slogan soon became a controversial issue, and caused mockery in both New Zealand and over international platforms.The campaign’s slogan criticized that it sounded more like the sale of elimination than a sophisticated tourist appeal. But beyond the immediate criticism, the campaign is seen as blind and sensitive in the context of an increasing immigration crisis in New Zealand, especially among young people.

When a tourist campaign becomes a political storm

The new campaign was invested about half a million dollars, and was launched by the New Zealand tourism Ministry with the aim of rejuvenating the tourist sector, which were severely influenced by the Corona Plaintiff. The initiative is designed to emphasize the beauty and glory of New Zealand’s sites and road scores with picturesque pictures of landscapes and travelers, but the slogan – “Everyone must go!”, When the intention is “everyone must go to New Zealand” – quickly received comments against severe.

 

The slogan, printed across people in the majestic landscapes of New Zealand, reads “Everyone Must Go!”. It’s part of a NZ$500,000 campaign unveiled on Sunday. pic.twitter.com/P6QPvR7M36

— K9 News (@SausageAnchor) February 19, 2025

Opposition politicians and social networking users compared the campaign to sell a desperate elimination, some hinting at humor that he sounds like a plea to visitors, while others called him a marketing campaign for “apocalypse.” Visitors claim that at a time when New Zealand is dealing with a mass departure of civilians, especially among its young people, the slogan actually hurts the soft stomach of New Zealands that have difficulty maintaining the same citizens in the country.

According to data from the National Stats NZ statistics, a record of 72,000 New Zealands left the country in 2024, with 38 percent of the leaves being young aged 18 to 30.

This trend has led to a net control of 47,100 people, the largest number of immigrants out of a country recorded in a calendar year. The data emphasizes the fact that New Zealands are increasingly looking for overseas opportunities, especially in neighboring Australia. This escape raises concerns about the state’s future workforce and its ability to preserve talent. For many young people, the promise of better wages, occupational security and higher quality of life has brought them to look for new life elsewhere.

When the beauty becomes a burden

While the campaign “Everyone must go!” Tourists are designed to reach the beautiful country, New Zealand tourism sector is dealing with multiple problems that make it difficult for its promotion efforts as a target for tourists from all over the world. Tourism is one of New Zealand’s largest economic industries, with the Corona Plague before the country is $ 40.9 billion in New Zealand (NIS 90 billion) and although the sector has shown a signs of recovery, it is still dealing with significant challenges. The state has largely relied on international tourism, but a combination of high costs, a decrease in the financing of the public sector and environmental concerns have led to increasing pressure on local infrastructure and communities.

The latest cuts in funding major tourism infrastructure, such as the Great Rides, a government initiative aimed at promoting cycling and recreation tourism in nature, are just one example of how the government struggles to balance the needs of the tourist industry and a broader economic reality. When the salary in the sector is significantly lower than the national half and productivity in stagnation, there is a concern about the continued ability of tourism to be a major economic motive. In fact, the tourism sector employs a higher rate of low wage workers compared to other industries, which further exacerbates the wider economic challenges of the country.

Local communities, especially at tourist centers like Quinstown, feel the pressure as well. Tourism contributes significantly to the local economy, but it also loads essential services such as water, waste and transport, especially in peak seasons. This imbalance creates tensions on the question of carrying the economic burden of maintaining these services, and while in some areas they enjoy the revenue of tourism, others struggle to manage the negative effects, such as density, environmental deterioration and erosion of entire communities.