51% of Spanish companies It lacks a cybersecurity strategy specifically designed for the artificial intelligence environment (AI) and this makes “the challenge” for technology distributors, who have reoriented their function to go from being simple suppliers to become strategic advisors of their customers, as explained by Ingram Micro.
These figures from a recent report by the Consultant Deloitte contrast with another analysis of the Hiscox company, which reveals that seven out of ten companies have already integrated the generative AI in their daily operations. “A distortion that puts companies at risk, Probably without being aware of this, “adds Martín Trullas, director of the Advanced Solutions area in Ingram Micro.
“Spanish companies are being quick in the integration of artificial intelligence into their business, but they are not paying due attention to their cybersecurity in a context in which technology is distributed, there are more devices involved in the day -to -day life of the company and The digital world is more complex“, Apostille the manager.
The popularization of AI is changing the rules of the game in the digital world, with influence in all sectors of the economy and in the relationship of humans with machines. Therefore, in this new context of digitalization, companies face most sophisticated and automated cyberbrainsprecisely because of the role that AI plays in current cybercrime.
Impact on distributors
The greatest complexity of the digital world has also moved to channel companies, which must Advise your customers, in addition to knowing the technology they distribute. “The integration of AI in business solutions requires deep knowledge not only of the products and services that exist in the market, but also of the risks associated with its implementation,” adds Trullas.
In this sense, the director of the Advanced Solutions area of Ingram Micro insists that “traditional detection and response methods no longer serve”, and, therefore, “they are necessary new tools that not all companies have implemented. “
The ignorance of the risks facing companies becomes a vulnerability that cybercriminals are knowing how to exploit. A knowledge gap that also limits the full efficient integration of the new digital tools available in the market, which reduces the competitiveness of companies worse prepared for the new digital wave. But, in turn, The opportunity for the channel It is erected as the true epicenter of digitalization.
“The combination of AI and cybersecurity is not only a threat, but a perfect occasion to demonstrate that the channel is the Trust Strategic Partner For companies that do not know or have no capabilities to face the new challenges associated with AI and cybersecurity, “Martín acknowledges.
Convert the threat of AI into an opportunity
From Ingram Micro they point out that distributors who know how to offer training in AI and cybersecurity to their customers, but also to their employees, will be “in the first exit box to conquer a market that seeks references”, since “every sale process that settles in the direct relationship between the distributor and the client will result A link focused on the real needs of the moment“.
Thus, as another of the keys to get opportunities in this context, they point to the election of the partners: “The manufacturers that already INTEGREN AI AND A COVER OF CIBERSEGURITY IN YOUR PRODUCTS They will be the best positioned to become indispensable partners of the companies of the future. ”
In combination with the popularization of managed services and the increasing presence in the market of modular and scalable solutions in the cloud, the new digital ecosystems in the business environment will gain resilience against threats and will preserve and even Promote competitiveness of companies, although they warn that it will only be possible “if distributors correctly explain what is at stake.”
“We enter a key phase for the future of technology at all levels, and only the distributors that understand that It is no longer about selling, but you have to accompany, They will be the ones that survive a new more complex digitalization, but also more powerful to help the channel create resilient and competitive companies, “concludes Martín Trullas.