Apple launches ‘Business’, a platform to manage apps and devices

Apple announced the launch of Apple Businessa new one integrated platform designed for centralized management Of devices, corporate services e marketing tools. The solution will be available later 200 countries starting April 14 and represents a significant step in the expansion ofApple ecosystem towards the world enterprise.

The system unifies the mobile device management (MDM) functionality, internal communication e advertising promotionsimplifying operations for companies of all sizes. With this launch, Apple makes its official entry into the computer sector direct business servicesoffering businesses the ability to manage for the first time caselle mail e calendars with custom domainsdirectly within the Apple ecosystem.

Device architecture and management

The new architecture allows companies to configure groups of employees, security settings e software installations via a system called Blueprintswhich allows you to activate the devices straight out of the package without any manual intervention on your part IT technicians.

Collaboration and custom domains

In addition to hardware management, Apple Business integrates business directory services e professional collaboration toolswith the option to purchase or import custom domains to strengthen the company’s communication profile, both internally and externally.

Commercial tools and privacy

On the commercial front, the platform introduces concrete tools to increase brand visibility: Starting next summer, businesses in the United States and Canada will be able to manage advertisements directly on Apple Maps. Ads will be shown based on the relevance of users’ searches and among suggestions of trending places nearby. Apple has made it clear that the management of advertising data will follow standards maximum confidentiality: Location and interaction information will remain separate from the user’s Apple account, with data processing performed entirely on the device.

Additional services and integration

The package also includes Enhanced iCloud storage, dedicated assistance through AppleCare+ for Business and a new one app mobile which allows employees to request technical support and consult the company directory wherever they are. Thanks to the integration with identity providers come Google Workspace e Microsoft Entra IDthe creation of corporate accounts occurs automatically, guaranteeing a clear cryptographic separation between the employee’s personal data and that of the company.