Wine consumption is falling around the world. -14% from 2018

Wine consumption has fallen worldwide in 2025, according to the latest data from the sector’s trade body, due to changing lifestyles and economic pressures on consumers.

The International Organization of Vine and Wine (HIV) said in its annual review that in 2025 the industry faced “a combination of climate variability, declining demand e growing trade uncertainty“.

The decline in global consumption

Consumption slipped by 2,7% last year at 208 million hectolitersbringing the cumulative decline from 2018 al 14%. “This evolution reflects the interaction between longer-term changes in consumption patterns and a more difficult economic context in recent years,” the OIV said.

Changes in lifestyles

“The evolution of preferences lifestylethe change of social habits hey generational changes continue to influence consumer behavior” in several mature markets, it said.

Pressures on the sector since 2020

The OIV further noted that the wine sector “has had to face a number of external pressures dal 2020including the Covid-19 pandemicthe geopolitical tensionsthe trade disruptions and the inflationary pressureswhich have weighed on purchasing power and consumer confidence.”

The markets that weigh on the decline

Nine of the top ten world wine markets recorded declining volumes, and indicated that three markets played a major role in the global decline: China, France e United States.

The case of the United States

In the United Statesthe world’s largest market, consumption fell by 4,3% last year, which is attributed to the reduction of purchasing powerto a decrease in alcohol consumption among young and to a wider choice of alcoholic drinks. The impact of duties imposed by the president of the United States Donald Trump it is still difficult to isolate among all these factors, said the OIV director John Barker.

France and China

In Francethe first European market, consumption fell by 3,2%. In Chinawine consumption dropped by 13% last year and of 61% dal 2020. The OIV stated that the demand for wine is particularly sensitive to the trend of incomes and gods prices in the country.

Production and inventories

In the meantime the wine production she grew up 0,6% a 227 million hectoliters in 2025, but the organization noted that the data starts from a level historically low in 2024.

The challenges of demand

It said the third consecutive year of low global production reflects “the combined effect of the climate volatility and gods production adjustments linked to weak demand”. Under current market conditions, he said that lower-than-average production levels should not lead to widespread supply shortages but to a reduction of inventories. “The adjustment on the side of request remains one of the main challenges for the sector.”