Embarrassing mishap: Adidas advertises the DFB jersey with a hymn of praise for Austria

There must be someone in there Adidas-Headquarters in Herzogenaurach The national teams were mixed up: This is exactly what is stated on the Austrian website of the sporting goods giant DFB World Cup jersey advertised with a text that clearly means Austria – even though that ÖFB with the competitor for decades Puma works together.

Under the heading about the German national team, the Adidas page says literally: “It’s not without reason that Austria is one of the best teams in the world. Just looking at the Austria jersey brings back memories of great victories, brilliant goals and exciting games.”

“One of the most famous jerseys”

For this purpose, fans are recommended to… “one of the most famous jerseys in the world” to get – but what is actually meant is the Germany jersey. The passage can be found on the DFB collection from Adidas Austria.

Spicy: That one Austrian Football Association has been wearing Puma jerseys for many years. The current 2026 World Cup uniforms were also presented and marketed together with Puma.

New jerseys presented

While Adidas traditionally… German Football Association the ÖFB has been relying on its Franconian rival Puma for years. It was not until the end of 2025 that ÖFB and Puma presented the new home jersey together. The away jersey followed in March.

The mix-up is likely to cause a lot of laughter online. After all, the rivalry between Adidas and Puma is legendary – and confusing one of the competitor’s most important partners with Germany when it comes to the national jersey is something that doesn’t happen every day, even for large corporations.

It is currently unclear whether this is a simple copy-paste error or whether an old text module was accidentally copied over. In any case, the passage was still available online on Friday.