Insurance and digital payments: Prima and Adyen agreement

The adoption of a single technological platform responds to the business need to optimize the Total Cost of Ownership, i.e the total cost of managing payment systems, through the application of the transparent pricing model called Interchange++. This analytical reporting system allows a clear breakdown of interbank commissions and circuit costs, improving financial planning and reducing the impact of fixed operating costs for the sales network. From an organizational point of view, the efficiency of the new terminals has led to a drastic decline in requests for technical assistance addressed to internal call centers for failed transactions, allowing staff to be relocated towards management activities with greater added value.

The integration of these digital tools is analyzed by the top management of the commercial network as an element aimed at redefining the relationship between technology and efficiency of intermediaries. Giulio Apostolo, Commercial Director of Prima Assicurazioni, illustrated the criteria that guided the choice of the technological partner: “We believe that technology must be at the service of the human factor, simplifying the work of intermediaries and enabling them to offer customers an increasingly personalized and efficient service. We chose Adyen for its extremely reliable infrastructure with a transparent cost model, which allows us to manage growing volumes with confidence and to concretely simplify the operations of the network of partner intermediaries in the area”.

Centralizing the system on a single interface also allows data-driven businesses to extract precise metrics on purchasing behavior and transaction costsencouraging more informed business decisions in the medium and long term. Gabriele Bellezze, Country Manager of Adyen Italia, commented on the industrial implications of the collaboration on the national market: “Supporting data-driven companies like Prima Assicurazioni means guaranteeing payments that are always available and a stable collection experience, even on a large scale. With a single platform and transparent Interchange++ model, we help companies protect business continuity and make more informed cost decisions, optimizing TCO across the payments lifecycle”.