A new car for Gen Z is coming: The owner of TikTok and Seres are working on an SUV

ByteDance, the Chinese company best known as the owner of TikTok, is getting deeper into the automotive industry, but not by making cars itself. The new partner is Seres, a successful Chinese manufacturer. which is moreć present in Europe. The new model should arrive under the Saidou brand, which is created by restructuring the previous Landian brand. Landian did not achieve particularly convincing sales results, so Seres is apparently trying to reset the project with a new name, new technology and clearer targeting of younger customers. According to available information, the first car will be an SUV, offered both as an electric model and as an electric car with an extended range.