There are no perfect times to start a business in Argentina, but an unbreakable will that does not understand the situation. That culture, which is already a registered trademark of the local ecosystem, was felt this Thursday at the CEC: more than 4,000 people were present at the Endeavor 2026 Experience, reaffirming that, far from being paralyzed, the entrepreneurial DNA finds in adversity the most fertile ground to innovate.
“We are at a time where Argentina has assets that the world is looking for: talent, ability to adapt and a culture that he learned to build in complex contexts”, said María Julia Bearzi, executive director of Endeavor Argentina. In dialogue with this medium, the executive was forceful about the atmosphere of the event: “Nobody here talks about the situation.” And not because of a lack of information, but because the entrepreneur has learned that excess information about the local macroeconomy works as an anchor for creative impulse.
If in previous years the focus was on Fintech expansion, This edition had an undisputed star: Artificial Intelligence. Santiago Bilinkis, present on stage, stated that we are facing a paradigm shift: “AI is no longer just about asking questions to a tool“We are starting to work with agents as if they were part of a team.”.
For entrepreneurs, this speed is a double edged sword: It makes it easier to test ideas that previously seemed impossible, but it also forces you to rethink where the true value of the business lies, given that AI can transform entire models in real time. According to Bearzi, the current challenge for founders is how “put in the core of business, artificial intelligence at the service of strategy, not just efficiency”.
“Doing is contagious”, Bearzi insisted. And it is precisely that synergy that the event seeks: the fortuitous crossing between scientists who lead the thriving Argentine biotechnology sector, a vertical that, although slow due to its regulatory processes, is one of the country’s great value bets, and business profiles.
The agenda was a mosaic of realities that sought to “open the field.” Stories like that of Georgina Sposettiwho transformed a personal health experience into a technological solution, or that of Marta Echaulwho at 100 years old continues to lead his transportation company, demonstrated that the entrepreneurial spirit does not recognize age barriers.
For its part, Federico Lauría, founder of Dale Play He highlighted the capacity of the new generation to build globally and without borders, supported by self-management. The counterpoint on the scale was put Alejandro Melamedwho warned about the importance of protect ‘the startup soul’ and the organizational culture against accelerated growth. His reflection was clear: the strategy is executed through people, and without them, any ambitious plan is reduced to an expression of wishes.
The event was not only a forum of ideas, but an operational mechanism. The “Conecta Inversor” space linked more than 35 funds with startups, while the group mentoring worked under a “shared field” logic, where experts from the Endeavor network shared practical experiences in thematic tables.
The network reaches this half of 2026 with numbers that support its impact: more than 40,000 people reached in the last year and a base of companies that already generate more than 200,000 jobs. At the end of the day, the conclusion was shared: in a country where uncertainty is constant, the Argentine entrepreneur has decided to change the focus. The question is no longer what will happen to the economy tomorrow, but how the algorithm can change the destiny of your company today.
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