Israeli company AppsFlyer announced a Series E capital raise, raising $1 billion from four corporations – Google, Meta, Unity and Moloco – with a company valuation of $2.7 billion.
Most of the raised amount will be used to buy back shares from previous investors and employees of the company.
AppsFlyer was founded in 2011 by Oren Kani and Reshef Man. It provides app operators with real-time data on mobile marketing campaigns including impressions, clicks, installs, app usage, purchases and ROI measurement.
AppsFlyer’s last round of fundraising took place in early 2020. Then the company was valued at $1.6 billion. The company’s staff is more than 1.5 thousand people.
Given the participation of both Google and Meta in the investment, it will have to obtain regulatory approval.
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