M&M’s will abandon blue and brown candies due to the transition to natural dyes

The move coincides with the brand’s 85th anniversary as part of the Make America Healthy Again campaign.

At the same time, due to the high cost of natural dyes, the company plans to remove blue and brown candies from the packaging. According to the company, it has not been possible to recreate these shades using natural ingredients at a price that allows for widespread commercial production.

The company explained that the blue color, added to the brand in 1995 following a public vote, has proven particularly difficult to recreate.