MB leads the first awareness index in the small business group

MB leads in the survey of the banks that small businesses think of first when looking for financial solutions, with a Top-of-Mind rate of 21.7%, according to NielsenIQ.

The survey “Vietnam mSME Corporate Banking Brand Health” was conducted by NielsenIQ in June with 500 SME businesses – revenue under 50 billion VND per year. Respondents are business owners, general directors, executive directors and financial directors – those who directly decide on the financial issues of the business.

Survey results show that MB leads the Top-of-Mind index with 21.7%, followed by Techcombank and Vietcombank with about 20%.

In market research reports, Top-of-Mind is an index of special significance to the banking industry, reflecting the first brand that customers think of when a need arises. For small businesses, this need often appears when needing to manage cash flow, pay partners, pay salaries, supplement working capital or expand business operations.

Also according to the survey, the factors that small businesses are most concerned about are safety and reputation, with 99% of participants rating them as important, of which 85% especially attach importance to information and transaction security criteria.

The criteria group of speed and processing efficiency was also highly appreciated by 98% of businesses. Of these, 78% of businesses prioritize the ability to process transactions quickly, while 68% appreciate the speed of loan approval and disbursement. In addition, the criteria group for financial products and solutions also reached 95%, and technological capacity reached 93%.

Survey results show that today’s small businesses are not simply looking for basic banking services but expect more from financial solutions that simultaneously meet the requirements of safety, speed, digital platform and the ability to support business activities.

 

MB is chosen by many SMEs thanks to its ability to simultaneously meet the required criteria of safety, speed, digital platform and ability to support business operations. Image: MB

Small and medium-sized enterprises currently account for about 98% of the total number of businesses in Vietnam, contributing more than 50% of GDP, about 30% of total budget revenue and creating jobs for more than 40 million workers. In the new period, this group faces many growth opportunities, but at the same time faces higher requirements for financial transparency, data standardization, cash flow management and access to capital.

To meet the needs of the SME group, MB has promoted digitalization and developed many solutions to support businesses. With the Biz MBBank platform, MB provides fast and convenient loan solutions to businesses, especially small business groups, which face many difficulties in accessing capital. Accordingly, customers who borrow through BIZ MBBank’s digital banking platform for businesses can proactively initiate loan needs, provide documents, and monitor real-time progress. Through the application of big data platforms, MB completes loan approval within an average disbursement time of just 24 hours. In many cases, customers are approved and complete capital disbursement within the same day. The entire process takes place on digital channels, ensuring transparency and a simple experience for customers.

MB is also a pioneer bank in deploying unsecured loan products that apply electronic invoice data in the process of cash flow appraisal and credit limit determination. This solution helps small businesses have more options to access capital without collateral, while banks can reduce operating costs, thereby building preferential interest rate packages to support business development.

In addition to credit, MB develops a service ecosystem with the BIZ MBBank digital platform that allows businesses to open and manage accounts, manage cash flow, perform revenue and expenditure… In particular, MB Hi BIZ is a pioneering business card applying technology that allows customers to “open a card 100% online – have a card in 1 minute”, with many incentives for services: deposits, guarantees, trade finance, international payments… At the same time, the bank also promotes packages. Accompanying newly established SME businesses.

Thanks to promoting digitalization of processes and developing financial solutions for small businesses, the BIZ MBBank platform has attracted nearly 400,000 businesses to use. According to the report “Measuring the speed of small business lending” published by MiBrand in March 2026, MB also leads in the speed of disbursement of capital for small businesses.

MB representative said this result is the motivation for the bank to continue improving products and services and developing financial solutions suitable to the needs of small businesses. “We want to become the financial partner that businesses think of first and accompany customers in each stage of development,” said a bank representative.

By Editor