Rip-off: This expensive juice was voted advertising lie of the year

Because the juice consists mainly of fruit juice concentrate, vitamins are added. The price is particularly cool: 100 Euros per litre demands the German manufacturer. LaVita advertises its product as a “clean drink” that makes you “fit for life”. According to Foodwatch, the product is an example of this Health rip-off in the food industry. Manufacturers often make misleading health promises and then cash in heavily on consumers. By the way, the juice is not sold in supermarkets or drugstores, but only through them Online shop of the manufacturer.

Juice producer reacts to criticism from consumer advocates

LaVita has already responded to the criticism and announced that it would have the slogan “Fit for Life” legally examined again. The advertising term “clean potion” would no longer be used anyway. LaVita also admits that not all ingredients are “completely” 100 percent natural in origin. Coming in second place behind the juice is the Airfryer baking powder by a clear margin Dr. Researchera specialty product for the air fryer that costs three times as much as regular baking powder. While around 40 percent of those surveyed found LaVita’s promise to be the most brazen advertising insult, 22 percent voted for the baking powder.

The consumer protection association Foodwatch is awarding the “Golden Cream Puff” for the 15th time this year. In 2025 it went to the Milka-Manufacturer Mondelez for the shrunken Alpine milk chocolate bar.