Facebook, TikTok-style full-screen video feed arrives

Facebook head Tom Alison confirmed that testing will begin later this year on a new experience that will lead some users to open the app directly to a full-screen video feed. In practice, as soon as the application is launched, the selected users will find themselves immersed in a continuous flow of vertical content, a solution that is very reminiscent of how TikTok works.

Meta has not yet shown images of the new interface, but explained that the experimentation will start in countries where video consumption is particularly high, and then evaluate an expansion in the United States over the next year.

According to the company, the choice arises from the evolution of user behavior. “Videos are where conversations happen, communities are formed and commerce is born,” Alison explained, underlining how Facebook must adapt to an ecosystem increasingly dominated by video content.

The move comes at a delicate time for Meta. In fact, in the first three months of 2026, the company recorded an overall loss of approximately 20 million users on its platforms. Although Facebook still remains the most used social network in the world, the distance from its competitors continues to narrow: YouTube is now very close, while TikTok has reached over a billion monthly users in just three years since its launch.

Meta also announced the debut of Seller, a new application dedicated to Facebook Marketplace sellers. The app will allow you to manage ads, monitor their performance and communicate with buyers in a separate environment from the main Facebook app, making buying and selling easier.

This is yet another step in Facebook’s transformation into a platform made up of increasingly specialized services. At the beginning of the year, Forum had also already been launched, an app dedicated exclusively to Facebook Groups, with an operation that closely resembles the communities present on Reddit.