Companies|The reason for stopping is low profitability. Myssyfarmi says that it has sold a total of over one hundred thousand hats.
Finnish the clothing company Myssyfarmi, which sells beanies and other knitted products, is shutting down due to low profitability.
“In the end, we couldn’t raise the volume high enough to be profitable, even though at the best the turnover exceeded a million”, CEO Anna Rauhansuu says in the announcement.
“When expenses were restructured, sales also dropped.”
Myssyfarmi, originally from Pöytyta in Finland, specializes in headwear made of wool. The company also sold yarn and knitting instructions.
The company says it has sold more than one hundred thousand hats and more than ten thousand knitting packages around the world.
Part of Myssyfarm’s brand was that the company’s woolen products were knitted by so-called “myssy grandmas”. The company had more than a hundred grandmothers who knit the most, and even at the time of the termination decision, more than 70.
“The community of grandmothers is perhaps the best thing we have managed to build,” says Rauhansuu.
HS interviewed An 81-year-old granny in a hat Aino Lainetta in 2023. She said she knits up to 300 hats a year.
CEO Rauhansuu already told about Myssyfarm’s financial difficulties and the plight of Finnish consumer trade.