One of the largest electro manufacturers grows in the fishing business: it bought a company to export a particular species

Newsan expands in the fishing business. In addition to being one of the main manufacturers of household appliances and electronic items in the country, based in Tierra del Fuego and owner of brands such as Atma, Noblex y Philco, the food division of the group founded by the businessman Ruben Cherñajovsky It’s been more than 10 years the largest producer and exporter of fishing in Argentina.

This Thursday, he announced to the National Securities Commission (CNV) the purchase of Glaciar Pesquera SAa local firm with three decades of experience in the field, which specializes in the capture and marketing of frozen Patagonian scallops on board. In this way, it will incorporate this variety, which joins others such as rainbow trout, squid, toothfish and hubbsi, prawns and mussels.

The transaction includes Newsan’s takeover of an operations center in France to expand its logistics and distribution reach.

This Newsan unit also covers exports of other foods such as honey. It operates more than 40 vessels and has 12 processing plants and three cold chambers. Exports to more than 70 countries from Latin America, Europe and Asia.

The group entered this world in the management of Guillermo Moreno, forced to balance its trade balance with exports of fish to import electrical items, conditioned by the policy of the then Secretary of Internal Commerce, of ‘compensating’ for every dollar that left the country.

On some occasion, Cristina Kirchner gave it as an example of reconversionalluding to how he resolved to sustain the business even with the lack of dollars from the Central Bank. “What did we do? We kindly suggested that he find an activity that would balance the balance. He bought boats, took up fishing, and The ‘quetedije’ did better than what he did in Tierra del Fuego“said the former president.

Thus, in just over five years, Newsan became the first fishing exporter in Argentina. Today, with a different reality than then, with no obstacles to importing and with availability of dollars, continues to diversify into more areas, strategy that he implemented years ago and deepens.

The group entered the mass consumption segment in 2024 with the purchase of the local subsidiary of Procter & Gamble (P&G) when the Anglo-Dutch multinational withdrew from the country. And in 2025, he kept the 50% from the Argentine company Cdimexwhich develops and sells leading national fragrances and beauty products from brands such as Bensimon, Sarkany y Tucciand brought the fashionable Arab perfumes, Lattafa.

Last year, he also entered the advertising industry with the resurgence of the Agens agencyfounded in the ’60s by Siam Di Tella and that discontinued its activity 40 years ago. It has been linked to Siam since 2014, when it added the motorcycle brand to its portfolio and relaunched it in 2022, after Siam stopped manufacturing the Siambretta scooter in 1966.

Now, The purchase of the fishing firm occurs at the same time that electronic production in Tierra del Fuego suffersalthough it remains the heart of its activity.

As reported by Newsan in its announcement to the Stock Exchange, with the incorporation of Glaciar to its portfolio, adds a kind of niche and high international demandwith which will seek to expand its presence abroad.

It represents a milestone in the consolidation of fishing exports and a key step to deepen business integration, expand operational scale and enrich the offer in niche segments premium, in the most competitive international shelves,” he highlighted in a statement.

“It reflects our conviction that Argentina has enormous potential in the export of premium fishing products. “We incorporate a company that is a global benchmark in sustainability and quality, with a top-level team and a highly valued product in the main markets of the world,” he stated. Diego Glikmanunit director.

By Editor