Uniqlo expands its retail network in Da Nang

The new store is located in AEON Mall Thanh Khe, area 1,547 m2. Mr. Akiyama Naoki, General Director of Uniqlo Vietnam, said this is the first retail location of the Japanese brand in Da Nang and the second in the Central region, after Hue (operating in March 2025).

The store operates under a modern retail model, providing a full range of products imbued with the LifeWear philosophy, serving all needs and ages, including: UV-protective clothing, multi-functional sportswear, basic t-shirts, linen…

On this occasion, the Japanese brand launched a collection UTme! Limited edition, inspired by familiar symbols of Da Nang such as Quang noodles, Hoi An lanterns, Cam Ne mat village, My Khe beach. This is how businesses localize design and honor local life materials.

The strategy to expand the retail network in Da Nang is not a random decision but is carefully calculated by the business when it clearly sees the development potential. After merging with Quang Nam, Da Nang has a total area of ​​nearly 12,000 km2 – the largest of the 6 centrally run cities and more than 3 million people. This place is considered the leading economic and tourist center in the Central region.

According to data from the Da Nang Statistics Department, in the first quarter of 2026, the city’s GRDP is estimated to increase by 8.45%, retail service activities and tourism are strongly developing. Specifically, total retail sales of goods and consumer service revenue reached VND 66,154 billion, an increase of 16.2% over the same period. In the first 5 months of the year alone, the locality set a record of welcoming more than 7.7 million visitors. Meanwhile, GRDP in 2025 increases by 9.18% – the highest in the period 2021-2025.

According to Mr. Akiyama Naoki, Da Nang has many advantages such as stable economic growth, increasingly developed commercial infrastructure, open investment environment, young population structure and large number of tourists.

“In addition to strengthening our presence in major economic centers such as Ho Chi Minh City and Hanoi, this is the right time for us to expand our market share in Da Nang – a potential city with growing purchasing power and strong ability to attract tourists,” Mr. Akiyama Naoki explained. Positive feedback from consumers here is also the motivation for the first store to launch in July.

“With this store, we want to bring simple LifeWear clothing and a modern shopping experience according to Uniqlo standards closer to residents and tourists,” Mr. Akiyama Naoki added.

Besides product localization, businesses deploy community projects. Accordingly, the unit deducts a portion of revenue from the collection UTme! to build bathrooms for Ethnic Boarding High School students at Tra Van Primary and Secondary School (Tra Van commune, Da Nang).

Previously, Uniqlo inaugurated Phuoc Cong 2 village school, Phuoc Chanh kindergarten (Phuoc Chanh commune, Da Nang city). In the near future, the company accompanying the Hope Fund will build new classrooms for two schools in Tra Van commune, the budget will be extracted from the BST. UT Mickey Mouse in Vietnam.

Uniqlo belongs to Fast Retailing Group, launched in Japan in 1984. The brand pursues the LifeWear philosophy – aiming for basic, high-quality products, serving the daily wear needs of many customer groups.

The business entered the Vietnamese market in 2019 with the first store in Ho Chi Minh City, then expanded to Hanoi and many provinces and cities. To date, the brand has developed a nationwide store system and promoted online sales channels to expand market coverage.