Strong decline in 0km sales at the end of the first half

As for accumulated sales, the drop was around 10% compared to the period between January 1 and June 26 of last year.

These are preliminary figures, since the last days of each month at the dealerships a greater number of purchase-sale tickets are usually finalizedto achieve the incentives that automotive terminals offer to their dealerships starting from a certain monthly minimum, in specific brands and models.

But although it is likely that for this reason the final sales figure will show a more attenuated decline, the decline of traditional brands is between 20% and 40% compared to a year ago.

At the close of Friday Toyota led the brand ranking, with 6,066 patents on 26 days of June and 37,904 units accumulated in the year. That gave a drop of 26,6% against 26 days of June 2025 and 27,8% below, in the case of the accumulated sales of the first semester.

Virtually all of the “top 10” brands had a similar journey during the first half of the year, with drops of between 22% y 38%.

There were two exceptions, and in both cases linked to the importation of Chinese cars.

Ford, which is fourth in the sales ranking in June and also in the semester, so far in June (with 3,468 patented units) it has recorded an improvement of 1,9% against the same month of the previous year. In the semester it is doing better, with 25,904 units and an increase of 11.7%. More than 10,000 of those 25,000 units sold by Ford correspond to a model of Chinese origin, the Territory.

The other brand is Chinese BYDwhich a year ago had no presence in the local market and is closing the semester as the eighth best-selling brand in the countrycon 8.091 patenting between January 1 and June 26.

The models of Chinese origin captured practically all of the two quotas of 50,000 units each, of hybrid or 100% electric motor units, which enter with zero tariff.

Although one of the quotas corresponds to 2025 and the other to this year, the bulk of the total import (about 100,000 units equivalent to just under 20% of the total market) arrived at the dealerships precisely during the first semester.

But with a market that did not grow but rather shrank 10% in the first six months, this greater participation of Chinese models was in direct detriment of brands that were already established in the market.

The second brand in the ranking, Volkswagenhad sold 4,426 units as of Friday, which indicated a decline of 44.7% in June and 28.2% in the semester.

In third place was Fiatwith 3,854 units until Friday and a drop of 47% compared to the same period of the previous year. So far this year, the sales decline of the Stellantis brand was 20.7%.