Ten more days and Vinitaly is back, 2022 edition, appointment from 10 to 13 April in Verona. It is number 54, stopped for two years, nailed to that 2020, the terrible year of the pandemic, when between infections and lockdown Italy remained sealed and stuck at the stake. Now we look to the future with more confidence.
And a week after its launch, there is no shortage of research, such as on “Italians and wine” proposed by the Vinitaly-Nomisma Wine Monitor Observatory, according to which the appreciation of Italians for wine also continues to remain very high so much so that in the last year 89% of Italians drank wine – an increase compared to just three years ago – as a result above all of a surge in the audience of young adults, protagonists of a moderate and conscious approach.
Compared to 2019, in factthe so-called consumers belonging to Generation Z and Millennials (18-41 years) have increased considerably in numbers (from 84% to 90%), but not on quantities, while the incidence of Generation X consumers remains unchanged (89%, 42-57 years) and the share of Baby Boomers (over 57 years) is lowered, who they lose the primacy of the number (not of the frequency of consumption) passing from 93% to 90%.
In any case, the pivot of the event appears to be the 230 companies interviewed (out of the 4,400 participants) by Vinitaly itself through a survey carried out by the consulting agency Roland Berger, eager to understand what their evolution could be together with that of the sector in the coming years. .
A picture emerged according to which for 74% of the sampled companies, international growth is an absolute and strategic priority which is followed by the need to improve their profitability (this is the case for 52% of the companies surveyed) while the drive that leads companies to participate in Vinitaly is for 83% given by acquiring new customers while large companies with significant turnover (10 million euros) they are motivated only by the fact that they can present their products to a wide audience, conclude commercial agreements and be able to network.
In addition to the 4,400 companies, the numbers of Vinitaly 2022 are given by the presence of 19 nations, 700 top buyers, 17 pavilions, 30 conferences and 76 tastings. So much so that the Minister of Agriculture Stefano Patuanelli does not hide the fact that Vinitaly “is an incredibly important event” and that “Fairs represent an essential value in support of Made in Italy”, so much so that “in the last 20 years the value of wine exports has almost tripled”. However, “I am not satisfied that Italian wine is the second in the world for export value and the first for quantity”, declared the minister, lashing the producers.
In this 2022 edition of Vinitaly the “new trends” make their full entry, so much so that among the novelties in the 17 pavilions there will also be the area of the “fourth color of wine” dedicated to Orange wines.
Ample space also for “MicroMegaWines – Micro Size, Mega Quality”, that is the new section reserved for limited edition niche productions and for Organic Halls that implements the Vinitaly Bio offer. Finally, the Mixology area is also reconfirmed, with a rich calendar of masterclasses created in collaboration with Bartenders Group Italia.