Despite inflation, the French have not abandoned the egg hunt this year. According to data published by NielsenIQ France this Friday, chocolate consumption for Easter increased by 0.5% this year, despite an average increase in the price per kilo estimated at 6.5%.
Between Easter 2023 and Easter 2024, the world price of Cocoa increased by 162%, due to global warming and in particular the El Niño storm, which hit Africa hard. At the beginning of March, the chocolatier Lindt announced a price increase of 5% in 2024, a year after increasing them by 10%.
Ferrero Rocher in the lead
This year, chocolates for “adults”, whose prices increased by 3%, sold better than chocolates for children, which increased by 7%.
Ferrero Rocher tops sales with nearly 420 tonnes sold, followed by the famous Lindt rabbits sold at 272 tonnes, and Kinder Schokobons, with 229 tonnes sold.