The economic and geopolitical crises that have impacted people’s daily lives have not been a reason for setbacks for the health sector. haute cuisine which according to the report Perspective of haute cuisine and hospitality in Spain presented by the Crculo Fortuny 13% increase in turnover until reaching 1,700 million euros from 2019.
Ignacio Marcos, senior partner of McKinsey & Company attributes these figures to various factors that have emerged after the COVID-19 pandemic. Covid-19: “Tourism, which continues to grow spectacularly, is interested in this type of consumption. In addition, we have ‘semi-residents’ who are people of LATAM y USA who live temporarily in Spain and feed themselves this way.” Marcos assures that the change in work models, with less presence, makes more people travel alone to different cities for business reasons and take the opportunity to enjoy the luxury dining experiences.
This has meant that the luxury sector has reached a total turnover of 17,000 million in 2022, and that the Stirn of haute cuisine (+13%) has positioned it ahead of other categories such as hospitality and wellness (+11%), fashion, accessories and leather goods (+10%) and cosmetics and fragrances (+8%).
At the event led by the president of the Crculo Fortuny, Xandra Falcheld at the Four Seasons Hotel, it was also announced that haute cuisine and hospitality now represent the 20% of all income associated with “luxury experiences”, a segment that in Espaa It already reaches 8.6 billion euros.
To prepare this report, a diversification of four types of local and global clients was carried out. These are: ‘Connoisseur‘, values and knows in depth the quality of the products, and leads a lifestyle that seeks to differentiate itself from the rest and pursues exclusivity. He ‘visibleFor his part, he is a collector of brands that he associates with success and excellence. And actively consume luxurious items. He ‘experiential‘ seeks sustainability to make its decisions, prioritizes experience and uses the digital spectrum. Meanwhile he ‘hiker‘It points to premium products as a specific reward, and is active on social networks where it makes its consumption visible.
During the presentation of the report, it was highlighted that Spain is the fifth country in the world with the most restaurants con Michelin star and has 47% more establishments with this distinction compared to 2015, which shows an improvement that means that haute cuisine is not limited to large capitals such as Barcelona y Madridbut it extends to cities like Gerona, Balearics, Alicante, Asturias, Vizcaya y Guipzcoa.
Marcos indicated that economic growth was planned for the 2027 10% or 12%, however, due to the international political situation, the report estimates that the economic growth for that date be 8% until billing 2,700 million euros.