For the Chinese online retailer Shane, which attracts millions of European consumers to its platform with bargain prices for fashion items, will apply in the EU in the future stricter rules.
As the EU Commission announced, Shein was arrested on Friday as part of the Digital Services Act officially classified in the category of very large online platforms – and is therefore subject to stricter requirements.
45 million users in the EU
As the EU Commission further explained, Shein claims to have an average of more than 45 million monthly users in the European Union. This means that the company is above the threshold for classification as a very large online platform.
This means that Shein will now be available within four months, i.e. by the end of August.
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extensive precautions for Schutz for example Counterfeit products and violations of intellectual property rights.
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In addition, the Chinese company is annual Risk assessment reports mandatory, in particular possible adverse effects on the Health and Security consumers have to take a closer look –
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with an emphasis on the physical and mental well-being of underage users.
Since the end of August, the DSA’s requirements for digital giants initially affected 19 large online services, including online retailers Amazon and Zalando services like Google Maps as well as platforms like Facebook, TikTok und the service X, formerly known as Twitter.
The platforms arrived in December Pornhub, Stripchat and XVideos added. Including Shein are now falling 23 major online services in this category.