Swedish singer of flowers is among the favorites to win this edition of Eurovision,which is held in Liverpool, according to a Nielsen study that also places Austria, Iceland, Israel, Malta, Moldova and Poland at the top of the ranking made up of the 37 participating countries.
Nielsen, through its Gracenotes tool, has analyzed the songs of all the winners of previous editions of the Eurovision Song Contest to discover which musical attributes are most successful among the voters of the festival. The investigation reveals that since 1998 the trend is that the winning songs transmit more energy than the previous 42 winners of the musical event.
For the elaboration of this analysis, the company has used the tool operated with artificial intelligence (Gracenotes) to discover which musical character is most successful among the Eurofans who vote for the songs.
Thus, Nielsen has discovered, after analyzing the attributes of the songs of all the winners of previous editions, that since the Israeli Dana International brought the first “passionate” song to the top of the podium in 1998, the songs that Eurofans like the most contain energetic and passionate attributes.
‘TATTOO’
Austria, Iceland, Israel, Malta, Moldova, Poland and favorites Sweden feature “energetic*” songs, a nod to the 2018 (Israel), 2012 (Sweden) and 1978 (Israel) winners.
According to Gracenote’s analysis, ‘Tattoo’, the song presented this year by Loreen, has exactly the same features (energizing, exciting rhythm and passionate) as the song ‘Euphoria’, with which the same Swedish participant won the festival in 2012 .
Azerbaijan, Cyprus, France, Greece, the Netherlands and Ukraine compete with “uplifting” songs to see if they have the same luck as the top seven winners with uplifting songs: Luxembourg (1972), West Germany (1982), Luxembourg (1983 ), Switzerland (1988), Ireland (1992), Ireland (1993) and Russia (2008).
Songs with a “stimulating” character have not been very popular in recent years, as none of them have reached the top five in the last seven Eurovision Song Contests.
Last year there was only one “uplifting” song at the festival (Albania), but it failed to qualify for the final. Estonia, Italy, Lithuania and Switzerland will carry “nostalgic” songs, a character that they have won on six previous occasions, the last in 2019 with the Netherlands.
In the top positions in recent years, the “nostalgic” songs have contrasted with the most energetic of the festival. At least one “nostalgic” song has cracked the top five at the last four festivals, including runner-up to Sam Ryder for the UK last year.
“Nostalgica” was the Tier 1 primary character of eight of the top 20 ranked finalists in the last four editions of the Eurovision Song Contest..
For their part, Denmark, Ireland and Portugal will present “animated” songs. Yugoslavia (1989), Ukraine (2004), Greece (2005) and Sweden (2015) all won with songs with this character, although Go A’s ‘Shum’ (5th in 2021) and John Lundvik’s ‘Too Late For Love’ (5th in 2019) are the only top ten ranked songs with this character since 2018.
Two contestants with “upbeat” songs from last year, from Georgia and Ireland, didn’t make it past the semi-finals.