After last night’s debut, which culminated with Gloria Satta and Mario Sesti in conversation with Gabriele Salvatores, who received the Special Film Enterprise Award from the president of the Fondazione Cinema per Roma Gian Luca Farinelli, the second edition of the Film Impresa Prize experienced its second stage today at the Casa del Cinema in Rome. The initiative, conceived and created by Unindustria with the support of Confindustria aims to enhance, enhance and communicate the values of companies and those who work there through the different languages of cinema that companies increasingly create to tell their story, their product, the work of the people, the relationship with the territory .
The day was inaugurated by the special event ‘Streaming, web, series: the adventure continues. The new seriality arrives in corporate communication’ in which the authors and representatives of the companies involved in the following screenings participated: ‘The Yellow Sofà – Ep. 1 How to keep the stars lit’ (3’30). Production: Adnkronos/Traipler for Eni; ‘ATM Uncovered – The series’ by Andrea Stagnitto (10’35). Production: Social Content Factory for the Milanese Transport Company; ‘Yolo’ by Michele Bertini Malgarini – Ep. 1 (11’25). Production: QMI for Mondelez Italia – Philadelphia; ‘MADE Made in Italy. Made Perfectly’ by Francesco di Giorgio – Ep. 1 (2’23). Production: Frame by Frame for OTB.
At the end of the event, the talk ‘New seriality, entrepreneurial communication and the Zeta generation’ took place, followed by a conversation by Andrea Minuz and Mario Sesti with the students and entrepreneurs present in the room. This was followed by the talk ‘Talent has no gender. In cinema, in sport, in business. Gender equity: a discussion on courage, freedom, vision and possible revolutions’, organized by Gruppo FS, followed by a four-voice conversation moderated by TG1 journalist Filippo Gaudenzi and attended by Anna Maria Morrone, organization & people manager development Gruppo FS, Engineer Domenico Scida, Business Intercity director of Trenitalia, Doctor Diana Bianchedi – chief strategy planning and legacy officer Milano Cortina 2026 and Doctor Verdiana Bixio, owner & CEO, television and film producer Publispei.
The event ‘Shorts from Rai Teche – There was still tomorrow’ then took place Flash. The female press (Home and Work)’ by Giulietta Vergonbello, 1973 and, immediately afterwards, screenings of the competing works were staged, in which the authors and representatives of the competing companies also participated. The screenings concerned the ‘Narrative Area’ category – curated by Umana. Writing, imagery, staging’ with the vision of the following nominated works: ‘Maserati Grecale | The Every Night Exceptional’ by Tobia Passigato (5’02). Production: Indiana Production for Maserati; ‘Gli Amigos’ by Paolo Genovese (25’14). Production: Akita Film for the Parmigiano Reggiano Cheese Consortium; ‘This is what silence does’ by Sami Schinaia (8’38). Production: Giffoni Innovation Hub for Enel ‘Wasted’ by Tobia Passigato (15’05). Production: Giffoni Innovation Hub for Stellantis; ‘The essential is invisible to the eyes’ by Gian Luca Elasti (4’29). Production: Social Content Factory for Sapio Gruppo; ‘A red jacket’ (2’40) by Armando Antonio Mosca, Antonia Palamara, Elena Rogati, Erica Vitaterna, Federica Vallo, Sara Tizzano. Production: From business to screen. Video stories and short stories.
Subsequently, the event ‘There was still tomorrow: private life, work, freedom’ took place. From the right to employment to the autonomy of feelings’, which was followed by a conversation with Sabrina De Filippis, CEO and general director of Mercitalia Logistics, Valeria Sandei, Ad Almawave – Almaviva Group, Barbara Terenghi, sustainability manager of Edison, Roberto Bozzi, president of Confindustria Romagna, Roy Menarini, director of La Settima Arte Cinema e Industria and professor of Cinema and Cultural Industry at the University of Bologna and Francesca Cadin, customer service for Bodies, Institutions, Celebratory Events of Rai Teche.
This was followed by the event “Corti di Rai Teche – There was still tomorrow | Flash. Si dice donna” by Tilde Capomazza, 1977 and, subsequently, the screenings of the competing works continued, in which the authors and representatives of the competing companies also participated. The screenings concerned the category ‘Area II&S: Innovation, Image & Sound – curated by Almaviva. Rhythm, light, perception’. At the end of the second day of the Film Enterprise Award, the ‘Pfi Focus – Innovation, care, training: the Bio-Medical Campus event took place. Deep roots and a look to the future – Thirtieth anniversary’ with the screening of ‘Campus Stories’ by Andrea Pellizzer produced by the Campus Bio-Medico association of Rome, after which a conversation will take place with Carlo Tosti, president of the Campus Bio-Medico University of Rome and the Fondazione Policlinico Universitario Campus Bio-Medico, Giampaolo Letta, Mario Sesti and with the women and men protagonists of the documentary.
‘A coffee with the Region’ is the novelty that will open the third and final day of this second edition: a meeting with the experts from Lazio Innova who will offer personalized advice on the ‘preseed’, ‘basket bond’ and ‘new small fund’ tenders credit’, as well as exploring financing opportunities and answering any relevant questions. Arturo Ricci and Pina Maiorano, both from Lazio Innova, will speak for the occasion. The first screenings of the day will involve the 10 videos made as part of the ‘From business to screen’ competition. Video stories and stories in short form’, created by Unindustria and Confindustria with its Historical Archive for La Sapienza University of Rome. Luca Lucini, President of the Jury, and the partner companies will be present. The event ‘Corti di rai Teche – There was still tomorrow|Flash’ will then take place. Men and Business (Gianola Nonino – the lady of grappa)’ by Marcella Gabbiano, 1989 and, immediately afterwards, the screenings of the works in competition for the ‘Doc Area (part 2)’ category will be staged – curated by UniCredit. Paths, testimonies, facts’.
During the last day there will also be space for two special events dedicated to works out of competition: ‘PFI Explore curated by Würth. Challenges, experiences, territories’, followed by a conversation with the director of the Art Forum Würth Capena exhibition space Valentina Spagnuolo and ‘PFI Explore | Lazio, land of the audiovisual. Challenges, experiences, territories’, which will be interspersed with a preview dedicated to the press thanks to which it will be possible to view two unpublished specials: ‘The hero and the myth’ by Ermanno Olmi and “MADE Made in Italy. Made with Bravery featuring Renzo Rosso – Ep. 8 by Francesco di Giorgio”, a Frame by Frame production for OTB.
Subsequently, the talk ‘The open doors of an inclusive and sustainable city, the great events that change the face of cities’ will take place with the vision of ‘Cinema and the Jubilee Year’, followed by a conversation with the mayor of Rome Roberto Gualtieri together with Angelo Camilli, Giampaolo Letta and Mario Sesti.
The unreleased out-of-competition film ‘The Hero and the Myth’ by Ermanno Olmi, produced by the Dainese company and starring Valentino Rossi, will then also be screened for the public present at the event and will be followed by speeches by Guido Meda, Elisabetta Olmi , Giampaolo Letta and Mario Sesti. To close the second edition of the Film Enterprise Award there will then be the highly anticipated awards ceremony inaugurated by the viewing of the video essay ‘Throwing the spectator at the actors: Francesca’s eye’, in memory of the maestro Ermanno Olmi and followed by a conversation with Francesca Archibugi together with Mario Sesti and Francesca Magliulo, director of the Eos Edison Orizzonte Sociale Ets Foundation.
An exceptional jury of honor, chaired by the Oscar-winning director Gabriele Salvatores, will award a prize to the competing works in each of the following categories: Best Human Enterprise Film – Narrative Area – Writing, imagery, staging; Best Corporate Film UniCredit – Documentary Area – History, testimonies, facts and Paths, testimonies, facts; Best Film Almaviva – Area II&S: Innovative, Image & Sound – Rhythm, light, perception.
The director and screenwriter Francesca Archibugi will receive the Olmi Prize, promoted by the Eos – Edison Orizzonte Sociale ETS Foundation, the Ferrovie dello Stato Italiane Special Prize will be awarded to the singer and record producer Caterina Caselli, who will also participate in a conversation with Mario Sesti on the sidelines of the viewing of the video essay “Caterina Caselli: art and enterprise of a golden girl”. The Film Impresa-Unindustria Special Prize for creativity will be awarded to the entrepreneur Renzo Rosso, who at the end of the third day will be the protagonist of a conversation with Giampaolo Letta. The Film Enterprise Award is sponsored by Roma Capitale, the Rome Chamber of Commerce and Rai Teche, in collaboration with Confindustria and the Lazio Region, ANICA, UNA and Casa del Cinema of Rome.
For the second consecutive year, the initiative saw the contribution of Almaviva, Edison, Fondazione Eos – Edison Orizzonte Sociale ETS, Gruppo FS, Umana and UniCredit, joined in 2024 by Università Campus Bio-Medico di Roma, Fondazione Policlinico Universitario Campus Bio-Medico, Würth, ITS Meccatronico del Lazio. Adnkronos is a media partner.