Joan Laporta, the president of FC Barcelona, has stated that the sponsorship agreement with Spotify, which will see the name of the music platform appear on the shirts of the Barça teams and next to the name of the Camp Nou in the stadium, is “the best in the club’s history,” and that it is “a solution” for “the very delicate economic situation” that the board of directors discovered when taking over the reins of the entity.
“We’ve formed a strategic partnership with Spotify, the world’s most popular music platform. For four seasons, it will be on the front of the first team shirt, both men’s and women’s. For three seasons, it will also be on the training shirt. In addition, for the next 12 years, it will be affiliated with our stadium. It’s the best sponsorship deal in the club’s history “At the Extraordinary Assembly of Undertaking Members, he said this.
During it, the board votes on a deal with Spotify to become the Catalan entity’s new main sponsor, with which the board hopes to “refloat the economy” of the club after discovering “a very difficult financial situation” upon arriving, following Josep Maria Bartomeu’s mandate.
“We had to approve the club’s worst accounts in its history for the 2020-21 season, with 481 million in losses, 1,350 million in debt, and zero operating cash flow. Everything culminated in an accounting failure. However, the partners They didn’t hire us to lament their decisions, but to create answers, and the Spotify deal is part of that solution “Laporta elaborated.
The maximum representative culé, on the other hand, did not reveal any financial details of the deal, which were kept hidden. “We cannot disclose exact statistics due to a confidentiality restriction that applies to Spotify’s commercial policy in all of its global agreements,” he explained, “but we can say that it is the best strategic proposition, from an economic and business standpoint, that FC Barcelona has ever received.”
He also stated that Spotify and the company share “values and philosophy.” “The club’s strategic goal of aggressively finding partners who share the values and philosophy that define its identity includes the engagement with Spotify. Spotify has known who we are and how we project ourselves since the beginning “he stated
“In keeping with our commitment to our identity, I’m pleased to inform that Spotify will soon release an app in Catalan, the club’s and Catalonia’s official languages, a gesture that we admire and that demonstrates that Barça made the correct choice with its new teammate,” he stated.