From the Philippines to Israeli companies: Reliasourcing is leading a global trend

Reliasourcing launches outsourcing systems in the Philippines and leads the transition trend of global Israeli companies to receive services from the Philippines. The company, which specializes in establishing and managing outsourcing systems for companies through activity centers located in the Philippines, focuses on global Israeli companies: technology companies, social gaming, e-commerce and more.

According to Yorai Ofek, the founder of the company: “The ability to manage a network of versatile and still accurate service to customers around the world, from any country and in any language, has become an art and global Israeli companies operating in the countries of the world have discovered the advantage of human service from the Philippines, by a team of Israel lovers (Christians), speakers English, who have a mentality similar to that of the Israelis and are known for their service standards, patience, ability to adapt to any field, advanced knowledge and persistence in the job over the years. These qualities help position the Philippines as a leading option in the global customer service and sales worlds.”

Ofek, a third generation of businessmen in the Philippines (where his grandfather arrived 40 years ago), is behind the establishment of complex systems that manage outsourced services from the Philippines to companies all over the world, together with Amir Borsuk, the head of business development at the company. According to them: “Our main idea is to give companies and corporations assistance in aspects or supporting functions, to allow each client to operate in his arena with a “calm mind” and to focus on what he is professional and excellent at, thereby helping him to grow and grow.”

According to Ofek: “In recent decades, globalization and technology have made the world a smaller place, and this is reflected in the ability of many companies to place a variety of functions that support their business in one distant country and from there to provide services all over the world. These companies excel in technological development, and in the implementation of advanced and innovative products, With the understanding that services that support businesses are critical to their growth and especially in dealing with customers. This perception is correct and relevant when it comes to many supporting functions: starting with excellent customer service, through support and sales services – each element that supports the core of the business itself is a pillar on the way to growth. Whether in sales or retention, becomes critical.

Ofek adds: “As soon as customer care is managed in a targeted and professional manner, the company’s focus is on the core of business and professionalism – the work, production and development processes. Relia Sourcing leads the world of supporting services for its customers (Playtech, ThriveDX Connecteam and more), and everyone benefits from this in terms of resource utilization as well as in cost savings. Urgency and availability are rooted in our DNA, and they become critical when there is a need for customer service and retention in short or long-term projects, whether for the purpose of sales, customer service, technical support, meeting coordination, development services, design, and more.”

According to Borsuk: “Even before the connection and business communication with the companies, Reliasourcing carries out an in-depth learning process with the relevant company in order to adapt the service and also for cultural adaptation to the destination country, since the service is provided to many countries in the world. Companies of all sizes and at all stages of their development benefit from the exact adjustments of the service providers On our side, which allow the company and its top management to focus all its resources on developing the core of the business, knowing that there are those whose supporting areas are managed for it even in the most complex needs.”

He further added, “In the first step, the company is studied and deepened in its systems, work processes and CRM, in order to tailor the solution in a dedicated and precise manner. This process gives us the ability to map and characterize the needs of the company, what types of services are involved, what are the weaknesses that must be overcome and accordingly To put the focus on employee training (on our side) after we have defined the manpower recruitment goals in order to provide the optimal support needed in the type of service and an optimal customer experience – technological and human.”

“We spare the customer the need to establish the operational infrastructure at the core of the business: a service center, hiring employees, including their training and carrying out operations to preserve them. We monitor the compliance of the teams and the service providers with the goals set for them. In the near future, we will integrate artificial intelligence into our systems, in a variety of AI-based applications as a tool Useful in adapting the services. The implementation of the technology enables the enrichment and diversification of the supply as well as the streamlining and strengthening of the teams. We are leading in it and identify it as an important differentiation for us,” he concluded.