Netflix has started a test phase for a new advanced research function based on the artificial intelligence of Openai, as reported by Bloomberg. The new technology, currently in an experimental phase, allows users to carry out more detailed research than traditional ones, also including subjective elements such as the mood of the viewer. The system goes beyond the classic classification by gender or by name of the actors, offering a more sophisticated and personalized interaction with the platform. At the moment, the function is available in Beta version for a limited number of users in Australia and New Zealand, exclusively on iOS devices. According to Momo Zhou, Netflix spokesperson confirmed, the test will be gradually extended to the United States over the next few weeks and months.
Instead, they are not foreseen, for now, released outside the iOS environment. Zhou also stressed that it is an initial phase of the project, in which the company focuses mainly on the observation and listening to feedback by users. For years Netflix has been using artificial intelligence and machine learning to optimize its recommendation systems, paying constant attention to technological innovations to improve user experience and support content creators. In a previous interview, Greg Peters, co-cetting of the platform, had highlighted the company’s commitment to explore new digital tools with the aim of enriching the narrative methods and making the use of the content by subscribers more efficient. Openai, involved in the development of the new functionality, has not yet released official comments.
[…] https://observatorial.com/news/technology-and-science/1308377/netflix-brings-openais-artificial-inte… – Netflix has started testing a new advanced research function based on OpenAI’s artificial intelligence, allowing users to conduct more detailed searches, including subjective elements like the viewer’s mood. The system goes beyond traditional classifications by genre or actor, offering a more sophisticated and personalized interaction with the platform. Currently, the feature is in beta for a limited number of users in Australia and New Zealand on iOS devices, with plans to gradually extend to the United States. ([observatorial.com](https://observatorial.com/news/technology-and-science/1308377/netflix-brings-openais-artificial-intelligence-to-its-research-system/?utm_source=openai)) […]