OnePlus confirms that it is rethinking its strategy in Europe after the layoffs of several managers

OnePlus has announced that it is reconsidering its European level strategy behind him dismissal of a series of managerswhich also includes the company’s public relations director in Spain.

The layoffs have occurred at a time marked by information that points to the cessation of the company’s activity in several markets globally, including part of Europe, as reported by Android Authority last March.

The company has confirmed to the specialized portal that it is rethinking your strategy in this market: “OnePlus Europe is evaluating its regional roadmap and product strategy. After-sales support, software updates and rights for all users are fully guaranteed,”

As a result of this evaluation, this week there was a wave of layoffs in the companyamong whom are public relations managers at various levels within the United Kingdom, Spain and the EU, as they have indicated in their LinkedIn profiles.

“Even the best stories come to an end (if not, ask Game of Thrones…). Today I am closing one of the wildest and most incredible chapters of my life. I am leaving OnePlus,” published the Marketing and PR director of OnePlus in Spain, Daniel González.

“It has been a privilege to lead the UK’s public representation and support the wider EU team in building relationships with an incredible network of media, creators and ambassadors who made this role an absolute dream,” said UK PR Director Tania Calheiros.

“It’s been a wild, exciting, fast-paced five years at OnePlus. Five years of press conferences, press events and something like 20-30 product launches (depending on how you count),” recalled European Senior PR Director Aske Ryskov Kjaer.

“After almost 9.5 years at OnePlus, my career with the company is coming to an end. I feel incredibly grateful to have spent such an important chapter of my career with the brand, working alongside great people and learning from some of the best in the sector,” said the company’s Country Manager in the United Kingdom and Spain, Serban Chiscop.

This is not the first time that rumors have arisen about the company’s cessation of activity, since last January, the then CEO in India, Robin Liu, denied the information that pointed to the disappearance of the company, claiming that its operations continued “normally.” However, Liu ended up resigning from his position in March, as confirmed by the company.

Beyond the rumors, OnePlus is experiencing a turbulent time within the company since the merger with OPPO in 2021to which is added the integration of realme since January also as an OPPO sub-brand to optimize resources.