How to avoid having goals shouted at you before: why streaming arrives after TV and keys to reducing the delay

 

“The neighbor yelled at me again before Messi’s goal…”

The long-awaited debut of the Argentine National Team in it World Cup 2026 exposed one of the biggest frustrations for the football fan: the delay between platforms that broadcast the matches. That is, the delay that exists between the moment a play occurs on the field and the moment it appears on the spectator’s screen, the key to ensuring that no one anticipates a goal.

This situation that many suffer during the local tournament, but that in these World Cup events becomes more relevant, was evident last Tuesday, with the hat-trick of Lionel Messi against Algeria. While some users were celebrating a goal almost in real time, others were just watching the play between 30 and 50 seconds later.

What is delay and why does it occur?

To understand how a soccer match is transmitted, you have to know that the signal does not arrive instantly to no screen. Although for the user the game seems “live”, it goes through several processes before reaching the decoder, television, cell phone or notebook.

First, the cameras capture images of a match. Then, the signal is processed, encoded and distributed to the different operators and platforms. Finally, each device must download a small portion of the content before playing it, a mechanism known as buffer.

Only after this process does the image appear on the screen. Each of these stages adds a small delay which, when added together, explains why the goal can be seen several seconds after it actually occurred in the stadium. This journey generates a latency (delay) inevitable which translates into spoilers of goals.

Why streaming usually comes later

In traditional television, especially when the signal is received over the air using Open Digital Television (TDA)the path is relatively direct. Instead, the streaming platforms They add more steps: intermediate servers, content distribution networks (CDN), compression systems and mechanisms intended to guarantee stability and image quality.

Streaming services prioritize playback be stable and without cutssince they are connected to the internet. To achieve this, They store a few seconds of video before displaying it on the screen. This reserve prevents freezing when the connection fluctuates, but also introduces a delay compared to other transmission technologies.

Furthermore, during massive events such as a World Cup, millions of users simultaneously access the same content. To support this demand, the platforms distribute the signal through a complex server network located in different countries and regions.

Each stage adds milliseconds that, accumulated, end up becoming several seconds difference compared to the live action. That’s why, the differences in goal shouts They can be very obvious depending on the technology used.

Taking the air signal as a reference, some measurements carried out during the 2026 World Cup show that the traditional pay TV services maintain a very low latency: both Flowthrough coaxial decoder, such as satellite signal DSports received through DIRECTV antenna, recorded just a few additional seconds.

In the internet universe, the situation changes. The applications that broadcast the matches showed differences depending on the device used, with different results between iPhone, Android and web browser. Later, others appeared online TV and streaming platforms.

On the other hand, some services specialized in broadcasting sports signals managed to accumulate delays of almost a minute regarding the real action.

How to reduce the delay during the World Cup

If the goal is to watch the game as close to real time as possible, there is no need to turn up the volume to the maximum to cover the screams of the neighbor or close the windows in the living room or bedroom: specialists recommend, in principle, turning on priority to transmissions cable, antenna or physical decoder.

If you have the television connected to a Wi-Fi decoder or the notebook, the internet connection must be via network cablenot over Wi-Fi.

You must also close those applications that consume bandwidth on the same network; avoid playing the match from pages that are not one of the services that usually broadcast the matches; and finally, disable power saving features that may affect device performance.

Latency was not a relevant issue when viewers watched a match exclusively on television. However, current consumption is multi-screen.

While the match is being played on the television, thousands of users follow statistics in applications, participate in social networks, receive automatic alerts or exchange messages in WhatsApp groups.

Therefore, a difference of just 20 or 30 seconds can completely transform the experience. In fact, the technology industry considers the delay to be one of the main challenges of modern sports streaming.

Even so, no platform today guarantees completely instant transmission. Operators often maintain a few extra seconds of buffer to avoid cuts, freezes or loss of quality during events with millions of simultaneous viewers.

By Editor