Haier revolutionizes the smart home at IFA 2026: bet on “human” AI, new launches and domestic robots

At the IFA 2026 technology fair, Haier Europe has shown its future vision for the smart home, based on artificial intelligence (AI) capable of learning from users’ habits, anticipating their needs and simplifying daily tasks. Furthermore, the company has taken advantage of this event in Berlin to renew products, show its concept of domestic robots, reinforce its brand identity under the concept ‘More Creation, More Possibilities’ and announce a global alliance with the UEFA Champions League.

Haier’s approach is to evolve from the connected home to a domestic ecosystem capable of understanding the context and coordinating different devices. This strategy is based on a philosophy that makes technology adapt to people and not the other way around. “We want innovation to be so intuitive and natural that it is not even noticed; for technology to observe, understand, learn and act when necessary,” explained Neil Tunstall, CEO of Haier Europe.

This translates into refrigerators that recognize food and recommend how to preserve it, ovens that identify what is being cooked or washing machines that analyze each load to automatically adjust the cycle. To continue advancing this model, the Haier Group plans to invest around 13 billion euros over the next five years in strategic areas such as artificial intelligence, chips and IoT security.

AI also extends to the entire value chain, from development and manufacturing to quality control and after-sales service. In this context, the hOn application acts as a connection point between products and services, while predictive tools seek to anticipate incidents and streamline user service.

FROM WASHING MACHINES WITH CHAMBERS TO SEVEN-DOOR REFRIGERATORS

One of the main innovations for clothing care are the Haier Vision 15 washing machines, which incorporate a camera capable of detecting the size of the load, the colors, the level of foam or garments trapped in the drum. The company also expands its commitment to multi-drum systems with the Multi Care Collection, which includes Multi Care Laundry Studio, with four drums (some with a 1kg load and others of standard size) to manage different laundry simultaneously.

In refrigeration, Haier has shown Maestro, a prototype that brings together advanced conservation technologies; Horizon Collection with Hydro Hub, with food recognition and recommendations for preserving them; and Seeker, a refrigerator with seven doors and nine independent compartments. Added to them is NutriBank, a specific drawer that allows you to prolong the conservation of meat and cheese without freezing them.

Intelligence also reaches the kitchen with the Haier ID Ultimate Series 6 oven, which uses AI Vision to recognize food, monitor its preparation and automatically stop cooking, while the Haier I-Pro Shine A-70% dishwasher uses sensors to analyze the load and dirt and select the most appropriate cycle.

Haier also extends its ecosystem to entertainment with UltraSense AI technology for its televisions, which adapts image and sound according to the content and environmental conditions. This year its catalog incorporates RGB Mini LED technologies and SQD panels, formats up to 115 inches and a 163-inch Micro LED, in addition to sound solutions signed by KEF.

HUMANOID ROBOTS AND EXOSKELETONS: BETS FOR THE FUTURE

Haier’s vision goes beyond the traditional product and at IFA they took the opportunity to show their concept of humanoid robots capable of loading a washing machine, taking out clothes or putting food in the refrigerator, along with cleaning robots that recognize objects and different types of dirt, as well as companion robots with voice assistance.

Also notable at the brand’s stand is the Haier Exoskeleton W3, a lightweight exoskeleton that uses sensors and AI algorithms to interpret movement intention and adapt assistance in real time, with possible applications from everyday mobility to sports and training.

Finally, along with its technological deployment, Haier announced within the framework of the fair a global partnership with the UEFA Champions League, which will come into effect in 2027 for four years. The company aims to go beyond traditional sponsorship and integrate the brand into the fan experience through local and digital activations.

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