Samsung Electronics Iberia presented this Monday, for the first time in Spain, its health medical division and his radiology equipment focusing on how it is applying its innovative technology and, specifically, artificial intelligence (AI), to improve the quality of diagnosis and patient management.
Ricardo Hernández, Head of HME of Samsung Electronics Iberia, has shared Samsung’s strategic vision in this area and the prospects for the future for this sector, with the aim of “reaching fourth position in the national market in just two years “. To do this, he relies on the company’s R&D advances, a division to which a quarter of the workforce belongs and to which Samsung allocates -globally- more than 20 percent of its profits each year.
In Corea Samsung has the Samsung Medical Center hospital, with 2,200 doctors and 3,500 beds, which places it in the ‘top 3’ of university hospitals in the country. To put these data into context, Hernández recalled that the Hospital de La Paz, in Madrid, has 1,300 beds. This previous background, which stems from various acquisitions and purchase of shares that the Korean company carried out between 2010 and 2014 (of the company Medison and NeuroLogica, respectively), are the basis on which the Spanish team works.
Samsung Health & Medical Equipment Division in Spain it was launched in 2018 and works on “advanced technology solutions that transform healthcare.” The company claims that its devices are the most advanced in medical imaging with AI and ‘deep learning’ (in the case of ultrasound and digital radiography) and also works on other fundamental issues in the sector, such as technical support and training for centers, with the ‘S-Hub’ tool, or cybersecurity, among others.
“At Samsung we are committed to creating technological solutions that allow more efficient medical care, precise and personalized“, added Ricardo Hernández during an event with the press, which took place at the company’s offices in Madrid. “Our focus on innovation and quality has allowed us to become leaders in the field of health and medicine . We are excited to bring our consumer technology expertise to this industry and contribute to the advancement of medicine,” he added.
AN ANNUAL GROWTH OF 40%
Samsung Electronics Iberia is introducing products from this division in hospitals and clinics of the first international order in Spain, thus expanding its presence in critical health areas such as obstetrics/gynecology, cardiology, radiology or musculoskeletal in the medical world, as well as specific solutions for the veterinary environment.
In addition, in its commitment to training, Samsung is creating training centers and technological excellence with international references in the use of diagnostic ultrasound. This year, it has inaugurated the second Samsung SonoAcademy together with Medicina Fetal Barcelona and plans to open two new SonoAcademies in the second half of 2023.
Since 2021, this division has experienced a 40 percent annual growth and plans reach fourth position in the national market in just two years, as stated by Hernández. To do this, he is committed to technological differentiation based on artificial intelligence, remote assistance and commitment to education as “fundamental pillars” of his strategy, in collaboration with international experts in Spain.
Regarding the competition, the main segments of use of ultrasound are radiology, obstetrics and gynecology, cardiology and the point of care in the hospital environment, while, in out-of-hospital usewhere Samsung Electronics Iberia leads with a market share of around 20 percent -according to data provided by the company-, include veterinary medicine and physiotherapy, among others.
Finally, Samsung has announced that between June 25 and 29, coinciding with the World Congress of Fetal Medicine 2023, it will present the new advances in fetal and women’s health, such as 3D MV-Flow, a solution that visualizes microcirculatory blood flow in 3D to show its intensity and distribution, as well as other artificial intelligence solutions for accurate diagnosis.