Forbes announced this Monday its ‘Best Content Creators 2023’ list, which compiles the one hundred most relevant content creators of the moment in Spain and among which stand out the streamer Ibai Llanos, the tiktoker Lola Moreno (Lola Lolita), the comedian Eva Soriano, the presenter Inés Herrand, the traveler Gotzon Mantuliz, the illustrator Alicia Aradilla or the fashion influencers Aida Domenech or Marta Díaz, among others.
Like every year, the magazine highlights the most important personalities on the different social networks in the country: Linkedin, YouTube, Instagram, Twitter and TikTok, and publishes a paper edition this October with the complete list, which has Lola Moreno on the cover (@lolalolita on networks), who at 21 years old has become the “queen of TikTok”, with his own documentary on Amazon Prime.
Investment in social networks grows year after year and spending on ‘influencer’ marketing multiplies, as the magazine reminds before presenting the content creators who have been selected in the different categories. “Audiences have decided, they now pay content creators with time (digital, not analog) that brands monetize through advertising,” adds Forbes.
A TOTAL OF TEN CATEGORIES
This list is divided into ten different categories: beauty, creativity, entrepreneur, fashion, food, lifestyle, streamer, sustainability, technology and travel. Among them, this year highlights ‘Streamer’ with personalities like Ibai Planos, Henar Alvarez, Nil Ojeda, David Cánovas, Andrea Compton, Cristina López, Gerard Romero, Juan Alberto García, Carles Tamayo or Inés Hernand.
Other categories with many familiar faces are ‘Lifestyle’ Laura Escanes, Marta Díaz, Aida Domenech Maria Pombo or Marina Rivers, among others, and ‘Fashion’, which includes Alexandra Pereira, Carlos Martín, Rocío Osorno, Gala González or Marta Lozano.
In the category of ‘Creativity’ they have a hole the comedian Eva Soriano, the tiktoker Mar Lucas or the illustrator Alicia Aradilla; while in ‘Food’ some profiles stand out such as Jonán Beltrán, Sergio Bolaños or Roberto Bosquet.
There is also room for the technology with Jaume Lahoz and Carlos Santa Engracia (from Topes de Gama), Víctor Abarca, Pau García-Mila, Álvaro Martín (from TuTecnoMundo) and Rubén Ulloa, as well as for the trips, where Gotzon Mantuliz, Mikel Boisset, Rubén Díez, Alan Estrada and Martatravels have been highlighted.