As long as the numbers are favorable, everything is love and happiness. But when the curve begins to decline, any degree of tolerance with users is lost. Something of this happens to Disney+ which, following the route outlined by Netflix, will apply restrictions on shared accounts.
The first country in which these limitations will be implemented will be Canada where from the next November 1st platform users will already suffer from this new policy that establishes that accounts can only be shared with devices associated with the home.
In this way, a new section is opened in the subscription agreement in Canada, where the company could “analyze the use of your account”, suggesting some trace type to make sure you watch their series and movies properly.
Although it is not yet clear how Disney+ will enforce this restriction, it is likely to rely on tracking the IP addresses and devices used to access the platform, a system that has served Netflix well.
The increase in account sharing difficulties comes at a time when the streaming industry is constantly evolving. In addition to these measures, the platforms are also adjusting their prices, through a system that will offer advertisements.
The debut date of this plan, on Disney+, will be November 1, and will have a price of $7.99 per month. Likewise, the company revealed that it will increase the price of other of its plans throughout the month of December.
The new Disney+ ad-supported plan will retain many of the benefits present in the rest of the plans, including access to original content, the option to create different profiles, playback on multiple devices simultaneously, and high resolution video hasta 4K Ultra HD.
The arrival of this renewed cheap plan and the consequent increase in prices in the rest is not the only news. In the same statement, the company has revealed that it plans to take measures to end the use of shared accounts, as has been rumored for some time.
In that sense, Bob Iger, CEO of Disny+, explained that “ways to address the use of shared accounts are being actively explored,” and that “at the end of the year, the agreement with subscribers will be updated” to add new terms and conditions. policies relating to this practice.
Amazon Prime Video: advertising comes to streaming
The only one that was out of the ads was Amazon Prime. However, this will change soon. The intention is to start broadcast advertisements starting next year and the idea of the streaming service is that it will be in a smaller amount than in traditional chains or rival platforms.
Amazon has stated that the decision to run ads while its content is broadcast will help it “continue to invest in engaging content and continue to increase that investment over a long period of time.”
Amazon has indicated that the idea is that, for every hour of viewing, there is a four-minute advertising break, the least amount of ads compared to other platforms. At the moment it is known that this method will begin to be used in early 2024 in the United States, the United Kingdom, Germany and Canada.