Google has highlighted the good performance of the ads shown during the pause of a video on YouTube for connected televisions, which are currently being tested.
In May of last year, the technology company shared a series of innovations in advertising displayed on large screens, such as smartTVs, which would show fewer ads, but of longer duration, without the possibility of skipping.
Additionally, the company also reported new experiences for the moment when users stop a video. The results of this format in tests were known this Thursday, during the call to investors for the financial results of Alphabet (Google’s parent company) for the first quarter of the year.
This is “a new uninterrupted format that appears when users pause organic content,” i.e. the ad that shows when users pause playing a videoas explained by Google’s Senior Vice President and Chief Business Officer, Philipp Schindler.
The company’s internal figures support this format, which is “driving strong brand improvement results” and “they are demanding premium prices from advertisers”, as the manager has pointed out.
Likewise, he has tried ads in ‘shorts’, YouTube’s short, vertical video format. Schindler has pointed out that the number of channels that uploaded ‘shorts’ has grown by 50 percent year-on-year, a milestone that is reinforced by the more than 3 million channels that are part of his partner program.
Viewer numbers have also grown, especially in visits to the ‘shorts’. “Viewers are watching YouTube because they expect to access everything in one place, on different screens and formats.“, Has expressed.
He also shared that the performance of shorts ads continues to grow, now that they are available on mobile, tablet and desktop. Only in the United States, Shorts monetization has more than doubled in the last twelve months.