The entertainers Joko Winterscheidt and Klaas Heufer-Umlauf used their free broadcast time on ProSieben to document everyday life on the Ukrainian front from the perspective of those affected. The originally planned 15 minutes of broadcast time that the two had won on their house channel ProSieben was extended to more than three hours in the evening for the film “Joko & Klaas Live- #dontlookaway”.
Six people, including an evacuation helper and a police officer, tell and show the horror of the Russian war of aggression, which has now lasted more than 1,560 days. The documentary begins with the words of a protagonist: “Some time ago they sent us cameras to Ukraine and asked: What would you tell people about your everyday life? What should they see? This is what we want to show you. This is what our days look like. This is our life. Don’t look away.”
The topic of free broadcasting time was a big secret
Once again they gave the airtime they earned to people and images that, from their point of view, should be heard and seen. Instead of the usual 15 minutes, Joko and Klaas showed a documentary lasting several hours. On Wednesday they prevailed against their house station in an evening show – and got free airtime in return. How the two wanted to use this was previously a secret.
Joko (47) and Klaas (42) have also been using their formats at ProSieben for years for social and political topics – such as sea rescue, right-wing extremism or women’s rights. The two entertainers are among the station’s most important faces. Productions like “Joko & Klaas versus ProSieben” regularly reach a large audience. They are considered important ratings drivers for the station.
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