The wife of British Prince Harry recently launched her new lifestyle brand. She did this by opening an Instagram page under the name American Riviera Orchard. There aren’t many details about that brand yet. The account’s Instagram stories only featured a grainy video of flowers, Markle stirring a pot in a kitchen and a woman in a black dress. A logo had been known for some time, but until now little could be deduced from the account’s bio. It simply said “by Meghan, Duchess of Sussex. Founded in 2024”. After just under two weeks, she has already collected more than half a million followers.
The application for her trademark already showed that she plans to sell household goods, such as towels and carafes, as well as food products. Furthermore, it was guesswork as to which products would still be in the range.
This is what the Instagram page of Meghan’s new brand looks like.
But according to the British tabloids, additional documents about her brand now show that she also plans to add makeup, body lotions, shower gels, various soaps, bath salts, hand cream,… to her store. Fragrance oils, air fresheners, incense and non-medicated pet care products, such as shampoo and conditioner for pets, would also be available.
And that’s not all. Lamps, garden tools, birdhouses, yoga mats, jewelry, stationery, pillows, cutlery,… it’s all on Markle’s list. “If you can dream it, eat it, sit on it, grow it, write with it, see it or smell it, then chances are Markle is planning to sell it,” writes Daily Mail applicable.
“If you can dream it, eat it, sit on it, grow it, write with it, see it or smell it, then chances are Markle is planning to sell it”
Daily Mail over Meghans merk
It is not yet clear when the brand will actually be launched and how it will all work.
It is not the first time that Markle has launched such a brand. Until a few years ago she had her lifestyle platform The Tig. She closed that when she announced her engagement to Prince Harry.