Exoticism is not about geographical distance, but perspective and sharpening the senses, writes Riku Rantala in his column.
Money would rub his eyes when we decided to make a travel series about Finland for TV.
“From Finland? It won’t work,” said many.
“In travel programs, viewers are interested in exoticism and escapism. You won’t find them in Finland,” said one television industry professional.
I myself was afraid that the doubters would be right. Of course I was wrong.