Five things that don’t seem to change with the arrival of Apple’s new boss and two things that might

Things that will probably stay the same

Integration of hardware and software

Č this kind of connection between hardware and software is the foundation of Apple’s philosophy. Considering that Ternus has spent a quarter of a century in the company, this approach is part of his professional DNA. As head of hardware, he worked closely on software projects and strongly advocated the creation of iPadOS. Therefore, it is almost certain that Apple will continue to develop products in which hardware and software are an inseparable whole.

Emphasis on design

Design is key for Apple, and Ternus confirmed it himself. At a meeting with employees, he stated that the company “will continue to focus on design, because design is at the heart of what we do.” Given that he himself was in charge of design as an “executive sponsor”, and that he progressed within a system that values ​​aesthetics and functionality, a change of direction in this area is practically excluded.

Durability before the possibility of repair

As the former head of hardware, Ternus shaped Apple’s approach to repairs. His philosophy is clear: the priority is durability, not easy repair. The logic is simple – a product that is built to last should not break. Ternus believes that an excessive focus on repairability can lead to compromises in design and longevity, such as creating new points of failure. Therefore, although Apple claims that it wants to improve repair options, the focus will continue to remain on making devices that last as long as possible.

Privacy and security

Tim Cook has turned user privacy and security into one of the main pillars of Apple. John Ternus confirmed to the employees that this policy will not be changed. As a long-term member of the leadership, Ternus fully supports this direction, so users can expect that their data will continue to be strongly protected.

Environmental protection policy

Apple’s commitment to environmental protection, such as the goal of becoming CO2 independent by 2030, will remain unchanged. Ternus emphasized that environmental initiatives are one of those things that “will never change” under his leadership. Work on reducing emissions, recycling materials and sustainable packaging will continue.

Changes we might see

A renewed focus on hardware

Unlike Tim Cook, whose expertise was in operations and supply chain management, John Ternus is a “product guy”. He spent his entire career developing Apple hardware. His arrival at the head of the company could mean a stronger focus on innovation and quality of physical products. This could be key to the future of devices like the Vision Pro and the development of new hardware categories.

Getting into technology for the home

While studying mechanical engineering, Ternus’ thesis was a robotic arm project. Interestingly, Apple moreć has been reportedly developing products for the smart home for some time, including a display mounted on a robotic arm. Given Ternus’ background and expertise in mechanical engineering, his arrival could accelerate Apple’s entry into the smart home devices and robotics market. Projects started under Cook could gain new momentum and priority.